The Integer Group Hires Two Executives to Further Strengthen Digital Shopper Marketing Offering
DENVER, Feb. 10, 2015 /PRNewswire/ -- The Integer Group®, a leading global promotional, retail, and shopper marketing agency has appointed David Battrick as Group Director of Digitail®, and Balind Sieber as Director of Digital Creative, both out of Integer's Denver office. Digitail® is a digital department and service offering at Integer that focuses on promotional retail and commerce solutions in and around the convergence of digital and retail.
Integer currently provides digital shopper marketing services to many clients including P&G, Kellogg Company and MillerCoors by creating everything from Amazon storefronts to innovative technology in retail that customizes a shopper's experience. Integer focuses on creating an overall seamless commerce experience among all retail touch points rather than fragmented communication in different channels or on different devices. The addition of both Battrick and Sieber brings a diverse digital perspective that enhances Integer's Digitail® practice and positions them as the digital leader in shopper marketing as the physical and digital retail worlds continue blurring.
"By adding both David and Balind we are reinforcing our digital capabilities. They are both very talented individuals with extensive digital experience that will enhance Integer's digital prowess. Their backgrounds set them up to effectively lead a dynamic group of digital trailblazers to produce the next best ecommerce and eretail solutions for our clients," said Morgan McAlenney, EVP of Digitail®, The Integer Group.
Previously, Battrick worked on blue chip clients including Royal Mail, Iron Mountain, P&G and T-Mobile at Proximity London where he was Digital Board Account Director. Prior to that, he was a Senior Digital Account Director at Targetbase Claydon Heeley in London. His more than 13 years experience also includes positions at agencies JWT and PRISM. An awarded digital leader, Battrick has managed the development of work for such notable brands as Unilever, Kraft Foods, McCain Foods, Ferrari & Ducati, DeVere Golf UK and The Queens Award.
Sieber comes to Integer from ATTIK where he was the Digital Creative Director. Prior to that, Sieber was a Creative Director at RED. As an award-winning art director, Sieber has worked on brands such as Scion, Lionsgate, Microsoft, BMW, CNN and Disney. His work has been featured in The Washington Post, Fast Company, and Advertising Age.
About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
About Omnicom
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE The Integer Group
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