The Integer Group and Brazil's OutPromo partner to form Integer\OutPromo

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Nov 24, 2014, 04:07 ET

DENVER, Nov. 24, 2014 /PRNewswire/ -- The Integer Group^®, a leading global promotional, retail and shopper marketing agency, has joined forces with OutPromo, a leading promotions agency in Sao Paulo, Brazil, to form Integer\OutPromo. This partnership enhances Integer's international network within the increasingly important Brazilian market by adding a best-in-class agency, and in turn expands OutPromo's shopper marketing capabilities.

OutPromo was formed in 2000 when Capi Advertising and Promotions Outlook merged to create an agency with extensive experience in promotions, activation and events. Now, OutPromo is joining the Integer global network to become the premier shopper marketing agency in Brazil.

Retail sales in Brazil are up 56 percent in the last decade, according to Planet Retail, and the biggest retailers in Brazil are seeing a growth in grocery sales and ecommerce. In addition, Brazil is expected to contribute $23.35 billion to Latin America's $62.56 billion in ecommerce revenue this year, according to eMarketer.

"We are thrilled to welcome a successful and innovative agency like OutPromo to our global network. Brazil has been an important emerging market for several years, but with the attention received by hosting The FIFA World Cup and the upcoming Rio Olympics, the spotlight remains on Brazil and we are very committed to the growth in this market. This partnership allows us to fill an immediate demand in the marketplace by providing best in class service for existing and future clients," said Marc Ducnuigeen, President of International, The Integer Group.

"Shopper marketing is gaining relevance in the Brazilian market. By joining The Integer Group network, we are now truly a global shopper marketing agency that can provide services beyond promotions and lead the growth of this specific capability within Brazil," said Mauricio Gallian, CEO of OutPromo.

Using shopper insights and research, Integer executes innovative marketing and promotional strategies to influence consumers and drive sales in the retail environment. Integer's approach includes a blend of understanding the consumer and shopper's purchase motivation, as well as what is most relevant about the brand to the consumer and shopper, and the business context of the retailer.

About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling^®and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.

About Omnicom
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

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SOURCE The Integer Group