The HOW Agency Named Winner of a Platinum MarCom Award for Social Ad Campaign

NEW YORK, Nov. 26, 2024 /PRNewswire/ -- The HOW Agency, a full-service digital agency and subsidiary of 5WPR, is pleased to announce its client work for G-SHOCK has been recognized as a Platinum winner in this year's MarCom Awards, in the Social Ad Campaign category. 

As the digital agency of record for G-Shock, the iconic watch brand renowned for its durability, the company tasked HOW with refreshing the brand, reigniting public passion for its products, and democratizing the brand to make it more accessible. 

"Our team has had an incredible experience working on this particular campaign," shared Paul Miser, EVP and Group Director of The HOW Agency. "We worked collaboratively to push outside of our own comfort zone, tapping into all the areas of our expertise including social, influencer, and performance marketing, to boost G-SHOCK's recognition, introducing a legendary brand to new consumers." 

In addition to the Platinum MarCom Award, HOW also received a Gold Stevie® Award for Digital Creativity in Communications or PR Campaign of the Year Category for their work with G-SHOCK in the 2024 American Business Awards. 

About HOW 

HOW, a 5W agency, is a digital marketing agency driven by a belief in radical accountability: every digital dollar must be able to demonstrate how it grows businesses and creates opportunities. With clients spanning both B2C and B2B, HOW's work has been recognized by industry leaders such as the PR Daily Social Media and Digital Awards and was named a 2023 Top 20 Digital Marketing Agency of the Year. For more information visit howagency.co.

About 5WPR

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.

Media Contact 
Chris Bergin 
[email protected]

SOURCE The HOW Agency