The HOW Agency Named Winner in the Innovation SABRE Awards 2024

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Apr 26, 2024, 10:30 ET

NEW YORK, April 26, 2024 /PRNewswire/ -- The HOW Agency, a full-service digital agency and subsidiary of 5WPR, announced today that its work for client Orveon has won in the Innovation SABRE Awards 2024, in the Best Use of LinkedIn category.

As the social media agency of record for Orveon, the parent company of legacy beauty brands Laura Mercier, bareMinerals, and Buxom Cosmetics, the HOW team's campaign aimed to establish the company's digital presence. The team sought to raise awareness among industry professionals and investors while debuting the brand on LinkedIn to a global audience.

"A successful social campaign requires a deep understanding of where your audience is, and specialized approach to the platform on which you're trying to reach them," said Paul Miser, EVP and Group Director of The HOW Agency. "HOW crafted a strategy that included creating a unique tone of voice and visual identity that was brought to life through thematic, relevant content that highlights the brand's values and goals. The team should be incredibly proud of the results they delivered for our client, and for exceeding expectations."

The winners of the Innovation SABRE Awards were announced at the end of March and will be honored during the PRovoke North America Summit at the Whitby Hotel in NYC on May 1, 2024.

About HOW

HOW, a 5W agency, is a digital marketing agency driven by a belief in radical accountability: every digital dollar must be able to demonstrate how it grows businesses and creates opportunities. With clients spanning both B2C and B2B, HOW's work has been recognized by industry leaders such as the PR Daily Social Media and Digital Awards and was named a 2023 Top 20 Digital Marketing Agency of the Year. For more information visit howagency.co.

About 5WPR

5WPR is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues, and ideas. Founded by Ronn Torossian more than 20 years ago, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2023 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.

Media Contact

Roxanne Ducas

[email protected] / 212.584.4310

SOURCE The HOW Agency