The Honest Company joins Organic Trade Association to Help Promote and Protect Organic

LOS ANGELES, July 7, 2016 /PRNewswire/ -- The Honest Company (www.honest.com), a leading healthy lifestyle brand, today announced that it has been named a member of the Organic Trade Association, the foremost voice for the organic trade in the United States, representing over 8,500 organic businesses across 50 states.

The Organic Trade Association is the membership-based business association for the organic industry in North America. OTA member companies qualify by offering certified organic products or support services that serve the organic industry business.

"Our mission at Honest is to provide families with effective, safe, and responsibly made products that promote healthy lifestyles and give them an option worthy of their confidence. We're honored to join the Organic Trade Association, an important partner aligned in a mutual goal of bringing greater awareness around the benefits of certified organic products," said Brian Lee, The Honest Company CEO and Co-Founder. "We're dedicated to OTA's mission of promoting and protecting the growing organic sector and look forward to working with them and their incredible network to make our growing portfolio of certified organic products more accessible to consumers."

Founded in 2012, the mission-driven company provides more than 100 products across a wide range of consumer categories, including baby, personal care, home care, and vitamins & supplements. Currently, The Honest Company offers over a dozen organic products that strictly comply with either the U.S. Department of Agriculture (USDA) organic standards and are labeled with the USDA Organic Seal in accordance with the National Organic Program or are made with Global Organic Textile Standards (GOTS) materials. Some of Honest's organic product offerings include:

• Organic Infant Formula, carefully modeled after breast milk and made with premium ingredients that abide by the strict criteria of the USDA certified organic program to ensure the highest quality sourcing, purity, and sustainable farming practices.
• Organic Healing Balm, made with organic sunflower, olive, and coconut oils to nourish, moisturize, and help soothe sensitive and dry skin.
• Organic Baby Powder, talc-free organic powder keeps skin soft, dry, and soothed.
• Feminine Care Products, made with GOTS certified organic cotton, providing comfort, performance and purity.

"We are excited that The Honest Company is now a part of the OTA community," said OTA CEO and Executive Director Laura Batcha. "Honest's broad diversity of products show how much organic has become a part of our daily lives – from baby food and vitamins to personal care and home care products. We look forward to working with The Honest Company to further our mission to promote and protect organic."

"The Honest Company is committed to building a healthy and more conscious future to support ethical consumerism," said The Honest Company Founder and Chief Creative Officer, Jessica Alba. "With our OTA membership, we can make an even greater impact within the organic marketplace and continue to set standards for transparency and safety. We are excited to work together to meet new challenges facing the organic industry as we continue to provide a range of organic products for our customers." 

In addition to enhancing its profile in the organic industry by joining OTA, Honest has long been an advocate for strengthening the country's chemical safety laws, partnering with organizations like Safer Chemicals, Healthy Families and the American Sustainable Business Council (ASBC) to support the company's advocacy efforts. Honest co-founders Christopher Gavigan and Jessica Alba also met with lawmakers on Capitol Hill to reiterate concerns about chemical safety and encourage Members of Congress to pass meaningful Toxic Substances Control Act (TSCA) reform, which was passed in early June.      

About The Honest Company
The Honest Company is dedicated to helping people live a happy and healthy life. Founded in 2012, the mission-driven company provides 100+ safe, effective, and delightful products across a wide range of consumer categories, including baby, personal care, home care, and vitamins & supplements, to a passionate community of consumers united by values and style. Honest Beauty is a comprehensive skincare and makeup collection created with the same Honest standards of safety, performance, and spirit that are the hallmark of The Honest Company. Honest products are available across the U.S. and Canada via honest.com and honestbeauty.com and at more than 6,000 retail locations across North America. The Honest Company is privately held and headquartered in Los Angeles, California.

About the Organic Trade Association
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 8,500 organic businesses across 50 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA's Board of Directors is democratically elected by its members. OTA's mission is to promote and protect ORGANIC with a unifying voice that serves and engages its diverse members from farm to marketplace. See more at: https://www.ota.com/

SOURCE The Honest Company

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