The Honest Company And Target Announce Ongoing Partnership

Beginning this summer, Target stores nationwide and Target.com to offer the eco-friendly product line

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May 29, 2014, 01:22 ET

LOS ANGELES, May 29, 2014 /PRNewswire/ -- The Honest Company, a family brand providing natural, non-toxic essentials, announced today a new partnership with Target Corporation (NYSE:TGT) in which the retailer will offer a selection of The Honest Company products in all Target stores and an expanded assortment on Target.com starting June 15.

"As a busy working mom, I know you can't always anticipate when you're going to need something. It's great to have a partner like Target that offers convenience and great values at any given moment. We're excited to launch The Honest Company products in Target stores and on Target.com to provide easy access to our safe, stylish and accessibly-priced products," said Jessica Alba, president and co-founder, The Honest Company.

Through the ongoing partnership, Target stores will carry stylish diapers, wipes and personal care items including face and body lotion, conditioner and shampoo and body wash, as well as household products ranging from the award-winning multi-surface cleaner to sweet-smelling dish soap and durable laundry detergent. Target.com will feature 150 product options including items found in Target stores, as well as online exclusives, such as the natural and effective bug spray, diaper cakes, fruit and veggie wash, dish towels and more. Products range in price from $4.95 to $124.95.

"Target's guests are looking for products they can feel good bringing into their homes, all at a great value," said Rick Gomez, senior vice president of marketing, Target. "By teaming up with The Honest Company, we're able to offer an affordable collection that's beautifully designed, practical and eco-friendly, which responds to our guests' desire to shop more natural options at Target and Target.com."

Continuing their commitment to giving back to the community, The Honest Company will give a portion of proceeds to families in need from all product sales at Target.

"A core mission of The Honest Company has always been to make our products easily accessible and we are thrilled to offer our customers the option to purchase Honest products while shopping for other everyday needs at Target," said Brian Lee, chief executive officer and co-founder, The Honest Company. "We look forward to working with Target to create a safer and healthier environment for families."

The Honest Company was founded in 2012 as an e-commerce site and offers a line of over 65 products. In addition to categories offered at Target, Honest offers health & wellness products and The Collective, a collection of designer collaborations, available at Honest.com.

For more information on The Honest Company please visit www.honest.com and join the conversation socially with @honest on Twitter and Instagram and www.facebook.com/thehonestcompany.

For more information about The Honest Company at Target, please visit ABullseyeView.com.

About The Honest Company
The Honest Company (www.Honest.com), founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, effective and beautiful family products that don't break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skin care, home cleaning and health & wellness products conveniently door-delivered through a monthly subscription service of customized product bundles or single item purchase. As a certified B Corporation, The Honest Company strives to promote sustainability, engage employees and community, and support non-profit initiatives working to solve critical health and social issues affecting children and families. Available in the U.S. and Canada.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,916 stores – 1,789 in the United States and 127 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit target.com/corporateresponsibility.

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SOURCE The Honest Company