The Hershey Company Introduces New Air Delight Chocolate With a Sky-High Tasting Experience

Consumers and Media Take Flight to Enjoy Hershey's Newest Aerated Chocolate Offering

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Jul 28, 2011, 12:40 ET

HERSHEY, Pa., July 28, 2011 /PRNewswire/ -- The Hershey Company introduces a delicious new way to enjoy chocolate with the launch of Hershey®'s Air Delight™ Chocolate – one of the first aerated chocolates for the company. To savor and enjoy the light and airy texture of Hershey's Air Delight, chocolate lovers soared to new heights with a one-of-a-kind hot air balloon ride and tasting experience. Participants took flight in a branded Air Delight hot air balloon for an exclusive tasting experience as they ascended over the New York City skyline at the site of the Quick Chek New Jersey Festival of Ballooning. The Hershey's Air Delight hot air balloon also remained part of the annual festival treating consumers to free rides and tastings of the new product.

(Photo: http://photos.prnewswire.com/prnh/20110728/CG43132)

"The masters at Hershey crafted Hershey's Air Delight Chocolate for those looking for a unique and lasting chocolate taste experience," said Anna Lingeris, spokesperson for Hershey's Air Delight brand and The Hershey Company. "We couldn't think of a better way to capture the essence of the new product than with a 'light and airy' hot air balloon ride while experiencing new aerated chocolate."

The smooth and creamy consistency of Hershey's Air Delight Chocolate offers a surprisingly subtle, new way to enjoy pure Hershey's chocolate. Its light and airy texture causes the chocolate to melt with ease over your tongue, making it the ultimate chocolate experience.

Hershey's Air Delight Chocolate is available in 1.44 oz. single-serve take-home bars and 9.4 oz. bags of Hershey's Kisses Chocolates. New Hershey's Air Delight Chocolate is currently available and sold nationwide at mass, grocery, drug and convenience stores. For more information, visit www.hersheys.com.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 13,000 employees. With revenues of more than $5 billion, Hershey offers a wide range of confectionery products, including such iconic brands as Hershey's, Reese's, Kisses, Hershey's Bliss, Special Dark, Hershey's Syrup, Kit Kat, Twizzlers, Ice Breakers, PayDay and Jolly Rancher. Hershey also is a leader in the premium and artisan chocolate segments, with such brands as Scharffen Berger and Dagoba, offered through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets in Asia and Latin America while continuing to build its position in the United States.

Corporate Social Responsibility is an integral part of the company's global business strategy, including goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and administered by the Hershey Trust Company, provides quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success. Visit us at www.hersheys.com.

SOURCE The Hershey Company