The Habit Opens its Second Restaurant in Simi Valley

SIMI VALLEY, Calif., May 10, 2012 /PRNewswire/ -- The Habit Burger Grill, a California-based restaurant brand, announces the opening of its second Simi Valley location on Wednesday, May 9 located at 2091 Madera Road in the Target center. With an existing restaurant off of Tapo Canyon and Alamo and over 50 locations across California and Arizona, The Habit continues its expansion in its home-state with this new restaurant in Ventura County.

(Logo: http://photos.prnewswire.com/prnh/20120208/MM50542LOGO)

Eager local area residents got a sneak peek of the tasty menu during their charity tie-in events on Sunday May 6th, and Monday, the 7th. Participating charities included the local YMCA, Boys & Girls Clubs and Skechers Bobs brand, which provides shoes for those in need. 100% of all proceeds over the three events went to each charity, with a grand total of almost $3,000 raised.

Compared to other "fast casual" or other "gourmet burger" establishments, The Habit Burger offers high quality and great service at reasonable prices ($2.95 for an original 'Charburger'). The Habit also serves freshly grilled sandwiches, specialty salads tossed to order, onion rings, sweet potato fries and a variety of hand-blended shakes and malts.

"We are thrilled to open our second location in Simi Valley. With the success of our previous location off of Tapo Canyon in East Simi Valley, we are optimistic that our second area location on Madera Road will be yet another 'Habit' worth repeating," says Russ Bendel, President and CEO of Habit Restaurants, LLC. "We are also thrilled to be expanding further in Ventura County, where we already have a strong base of loyal customers."

The Habit is best known for their made-to-order "Charburgers" grilled over an open flame and their friendly, inviting service. They use only fresh, quality ingredients, and always live up to their motto: "There's No Substitute For Quality!" 

Follow The Habit on Facebook at www.facebook.com/habitburger, on Twitter at @HabitBurger and on YouTube at www.youtube.com/habittube. For more information, visit their website at www.habitburger.com.

*Photos available upon request*

About The Habit Burger Grill
Over 40 years ago, The Habit opened in Santa Barbara, California. Soon after, 16-year old Brent Reichard got his first job flipping burgers there and a few years later he and his brother Bruce made the life-changing decision to buy it. Through hard work and dedication The Habit has grown a lot since then, but remains focused on one simple philosophy – always deliver high quality food and great service at reasonable prices.

MEDIA CONTACT:
Mike Mirkil
Phone: 949-951-8881
Email: [email protected]

SOURCE The Habit Burger Grill