The Habit Opens its First Restaurant in Murrieta

MURRIETA, Calif., May 10, 2012 /PRNewswire/ -- The Habit Burger Grill, a California-based restaurant brand, announces the opening of its first Murrieta location on Wednesday, May 9 located at 40436 Murrieta Hot Springs Road near Sam's Club and Dick's Sporting Goods.

(Logo:  http://photos.prnewswire.com/prnh/20120208/MM50542LOGO)

Eager local area residents got a sneak peek of the tasty menu during their charity tie-in events on Sunday, May 6th, and Monday, the 7th. Participating charities included the local Boys & Girls Clubs, the Muscular Dystrophy Association and the California Restaurant Association Educational Foundation, supporting students pursuing careers in food service. 100% of all proceeds over the three events went to each charity, with a grand total of over $3,000 raised.

Compared to other "fast casual" or other "gourmet burger" establishments, The Habit Burger offers high quality and great service at reasonable prices ($2.95 for an original 'Charburger'). The Habit also serves freshly grilled sandwiches, specialty salads tossed to order, onion rings, sweet potato fries and a variety of hand-blended shakes and malts.

"We are thrilled to open our newest restaurant in Murrieta. With this great location in this strong community and many families located nearby, we are optimistic that our first Murrieta location will be yet another 'Habit' worth repeating," says Russ Bendel, President and CEO of Habit Restaurants, LLC. "We are also thrilled to be expanding further in Riverside County, where we hope to continue our growth."

The Habit is best known for their made-to-order "Charburgers" grilled over an open flame and their friendly, inviting service. They use only fresh, quality ingredients, and always live up to their motto: "There's No Substitute For Quality!" 

Follow The Habit on Facebook at www.facebook.com/habitburger, on Twitter at @HabitBurger and on YouTube at www.youtube.com/habittube. For more information, visit their website at www.habitburger.com.

*Photos available upon request*

About The Habit Burger Grill
Over 40 years ago, The Habit opened in Santa Barbara, California. Soon after, 16-year old Brent Reichard got his first job flipping burgers there and a few years later he and his brother Bruce made the life-changing decision to buy it. Through hard work and dedication The Habit has grown a lot since then, but remains focused on one simple philosophy – always deliver high quality food and great service at reasonable prices.

MEDIA CONTACT:
Mike Mirkil
Phone: 949-951-8881
Email: [email protected]

SOURCE The Habit Burger Grill