The GrubHub Effect: Restaurants Using GrubHub's Platform See Six Times Greater Monthly Revenue Growth than Restaurants Not on the Platform

New economic impact study quantifies GrubHub's positive impact on revenue growth, order volume and efficiency for its restaurant partners

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GrubHub

Oct 15, 2015, 08:35 ET

CHICAGO, Oct. 15, 2015 /PRNewswire/ -- GrubHub, the nation's leading online and mobile food-ordering company, today unveiled research that demonstrates how its platform dramatically improves the businesses of its 35,000 restaurant partners. On average, restaurants see an increase of 30 percent in takeout revenue within one year of joining GrubHub. One in five GrubHub restaurants double their monthly takeout revenues over the same period.

GrubHub commissioned a third-party firm to conduct the study with restaurants in major U.S. cities and uncovered a significant disparity between GrubHub restaurants and restaurants not on the company's platform. Restaurants using GrubHub consistently showed significant increases in order volume, efficiency, and takeout revenue while restaurants not using the platform lagged behind.

"I've used other services and nothing compares to the return, volume of orders, and level of service that I've received from the GrubHub team," said Badara Diakhate, owner of Badou Senegalese Cuisine in Chicago. "GrubHub has helped my business tremendously and it's the one tool I credit with keeping me in business."

Key Findings

One year after joining GrubHub, restaurants grow monthly takeout revenue by an average of 30 percent, six times greater than restaurants not using the service.
One in five restaurants double their takeout revenue one year after working with GrubHub.
Small restaurants typically see their revenue increase 50 percent after signing on with GrubHub.
GrubHub cuts order processing time by more than 50 percent, helping restaurateurs spend more time making food and less time managing orders.

"Restaurants can tap into the demand from our network of over 5.9 million hungry diners," said Matt Maloney, GrubHub founder and CEO. "From business tools to diner insights and delivery logistics, the GrubHub marketplace brings together everything restaurant entrepreneurs need to get their business off the ground."

For a copy of The GrubHub Economic Impact whitepaper and more information on how GrubHub helps restaurants thrive in your community, please visit economicimpact.grubhub.com.

About GrubHub
GrubHub (NYSE: GRUB) is one of the nation's largest portfolios of online and mobile takeout food ordering and delivery services. Connecting diners to more than 35,000 restaurants in more than 900 U.S. cities and London, the company's platforms and services strive to make takeout better through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. The GrubHub Inc. portfolio of brands includes GrubHub, Seamless, AllMenus, MenuPages, Restaurants on the Run and DiningIn.

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SOURCE GrubHub