The GREENGUARD Environmental Institute Invites NeoCon 2010 Visitors to 'Tweet' to Compete for an Apple iPad in its First-Ever Social Media Contest

Dubbed the GREENGUARD #NeoConTWEST, this exciting new Twitter-based competition encourages social media interaction and engagement at NeoCon World's Trade Fair 2010

ATLANTA, May 26 /PRNewswire-USNewswire/ -- The GREENGUARD Environmental Institute (GEI) announced today that it will launch its first-ever social media contest during the June 14-16 NeoCon World's Trade Fair in Chicago, Ill.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090401/DC92292LOGO-b )

The contest, which will be known as and referred to by the Twitter hash-tag #NeoConTWEST, will allow contestants to compete for a brand new Apple iPad.  The first contestant to visit each participating GREENGUARD Certified product manufacturer showroom at The Merchandise Mart and document that visit by taking a photograph of the showroom and uploading it to Twitter—using the hash-tag #NeoConTWEST and directing the tweet to @GREENGUARD—wins.  Contestants must also state the name of the manufacturer along with the photo.  

"We think this will be a really fun and exciting way to raise awareness about the GREENGUARD Environmental Institute, our participating manufacturers, and the importance of low-emitting products for healthier interiors," says Henning Bloech, executive director of GEI.  "It's part scavenger hunt, part race.  Why not have a little extra fun while walking the showroom floors?"

All visitors to NeoCon age 18 and over—with the exception of GREENGUARD Certified product manufacturers, Secondary Licensees, and GEI staff members—are eligible to participate.  No purchase is necessary and no sign up is required.  Just tweet and compete!

The GREENGUARD #NeoConTWEST begins 9 a.m. CT on Mon., June 14 and runs until 5 p.m. CT on Wed., June 16.  A checklist of all participating GREENGUARD Certified product manufacturers will be available at www.greenguard.org beginning June 7, 2010.  For a complete listing of contest rules, see terms and conditions.  

About the GREENGUARD Environmental Institute (GEI)

The GREENGUARD Environmental Institute aims to protect human health and improve quality of life by enhancing indoor air quality and reducing people's exposure to chemicals and other pollutants.  As an ISO-IEC Guide 65:1996 accredited, third-party organization, the GREENGUARD Environmental Institute certifies products and materials for low chemical emissions and provides a resource for choosing healthier products and materials for indoor environments.  All certified products must meet stringent chemical emissions standards based on established criteria from key public health agencies. GREENGUARD Certification is broadly recognized and accepted by sustainable building programs and building codes worldwide.  For more information and a complete listing of certified products, visit www.greenguard.org.

SOURCE GREENGUARD Environmental Institute