The Global Beard Care Market to Reach Revenues of Over $4 Billion During the Period 2020 −2025 - Market Research by Arizton

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May 06, 2020, 09:00 ET

CHICAGO, May 6, 2020 /PRNewswire/ -- According to Arizton's recent research report, Beard Care Market - Global Outlook and Forecast 2020-2025 is expected to grow at a CAGR of approximately 7% during the period 2019−2025.

Key Highlights Offered in the Report:

By age group, Europe dominated the 50+ consumers segment and accounted for around 60% of the market share and is expected to add over $40 million by 2025.
Oil & serum was the largest segment in 2019 and is likely to add over $730 million by 2025.
3/4th of the market was dominated by individual end-use segment. Furthermore, the men aged between 25-34 years accounted for more than 30% market share as they tend to be more fashionable.
Consumers aged between 30-55 years are ideal for the branding of all types of products, including beard wash, soaps, and conditioners.
Beard wax has significant demand in the Western European and Scandinavian countries owing to their traditional beard-growing trend, followed by Latin America, which is growing at a CAGR of over 7%.
In 2019, more than 70% of Chinese men preferred buying male grooming products in brick-and-mortar stores than shopping online.
Despite the high cost of the beard transplantation process, men in Western countries and emerging economies are willing to spend $5,000 - $15,000 for a quality beard transplant.

Key Offerings:

Market Size & Forecast by Revenue | 2019−2025
Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
Market Segmentation – A detailed analysis by product, end-user, age group, distribution, and geography
Competitive Landscape – Profile of 25 prominent vendors

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Beard Care Market – Segmentation

The beard oil segment dominated the market in 2019 and is expected to sustain its position worldwide during the forecast period. The rapid growth in this segment is due to the new demand from secondary markets such as India, Malaysia, Brazil, Turkey, and Argentina.
The 50+ age segment consists of beard enthusiasts and grooming activists in Europe and North America only. The beard and mustache growing competition in these regions provides an additional opportunity for the age group to use maintenance products such as wax, balms, moisturizers, and shampoos.
With the beard care market is greatly influenced by consumption trends and lifestyle changes, the success of products rely on communication mix and distribution strategies. The online beard care market is expected to grow at a CAGR of over 7% due to the development of digital marketing strategies, e-commerce platforms, internet penetration, and mass data management.

Market Segmentation by Product

Oil & Serum
Wax
Balms
Shampoos and Conditioners
Others

Market Segmentation by End-user

Individuals
Salons & Spas

Market Segmentation by Age Group

18–29 years
30–50 years
50+ years

Beard Care Market – Dynamics

The beard transplant market is gaining significant attention across western countries in the recent years owing to the influence and inspiration from stars like Tom Hardy, David Beckham, and Bradley Cooper. These style icons have eventually led to the preference towards beard care products and need for maintaining it. Beards have served as the symbol of fashion and masculinity for eons and generations with majority of adult men preferring to grow a full beard. However, genes and other body complications like hormonal changes, spot baldness, and lifestyle might lead to patchy or uneven beard growth for whom beard transplant treatment is the ideal solution. The beard transplant has been popular in the recent years which are estimated to provide effective and reliable results for most of the individuals.

Key Drivers and Trends fueling Market Growth:

Product Innovations and Marketing Strategies
Growth in Number of Beard Grooming Services
Growth in Fashion Conscious Consumers
Growth in Demand for Organic Cosmetic Products

Beard Care Market – Geography

North America is expected to contribute over 26% of the total revenue by 2025. With the US being the major contributor, the country is likely to witness the growth of numerous domestic vendors during the forecast period. The favorable market landscape supports the growth of niche players, including salons and spas. The shift in the grooming trend in generation X and the millennial population is more likely to sustain during the forecast period.

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Market Segmentation by Geography

Europe

Germany
Italy
France
UK
Spain

North America

US
Canada

APAC

South Korea
China
Japan
Australia
India

Latin America

Brazil
Mexico

MEA

Turkey
UAE
South Africa
Saudi Arabia

Major Vendors

Edgewell
L'Oréal Paris
Estee Lauder
Unilever
Honest Amish
Wild Willies
Cremo
Liberty
Smoky Mountain Beard Co
Beardoholic
Murdock London
Beardbrand
Mr Natty
Badass Beard Care
Billy Jealousy
Beardo
The American Beard Company
Viking Beard Company
The Beard Struggle
Viking Merch
Gentle Vikings
Smooth Viking
Robin Hood Beard Company
The Bearded Men
The Brighton Beard Co.

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About Arizton:

Arizton Advisory and Intelligence is an innovation and quality-driven firm, which offers cutting-edge research solutions to clients across the world. We excel in providing comprehensive market intelligence reports and advisory and consulting services.

We offer comprehensive market research reports on industries such as consumer goods & retail technology, automotive and mobility, smart tech, healthcare, and life sciences, industrial machinery, chemicals and materials, IT and media, logistics and packaging. These reports contain detailed industry analysis, market size, share, growth drivers, and trend forecasts.

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SOURCE Arizton Advisory & Intelligence