"The Future Of Sleep" Has Arrived With The New ComforPedic iQ™

ATLANTA, May 19, 2014 /PRNewswire/ -- Simmons Bedding Company ("Simmons") has announced its smartest and most innovative mattress yet:  the ComforPedic iQ™ mattress, a self-adjusting collection of mattresses and the world's first and only mattress with the intelligence of patented, Smart Response™ Technology designed to help people fall asleep faster and experience increased REM sleep¹.

Proving that the latest technology doesn't need motors, buttons or even electricity, ComforPedic iQ™ mattresses use Smart Response™ Technology that continually calibrates and naturally adapts to an individual's body weight and position for personalized support while the Ultra Cool™ Memory Foam is designed to help deliver temperature regulation for a more comfortable night's sleep. There's no need to fumble around trying to find the correct setting, ComforPedic iQ™ mattresses do it automatically.

ComforPedic iQ™ is also the first and only mattress endorsed by Dr. Andrew Weil², a world-renowned leader in the field of integrative medicine and Founder of the Arizona Center of Integrative Medicine at the University of Arizona Health Sciences Center.

"Getting sleep of sufficient quantity and quality is important," says Dr. Weil. "We invest in nutritious foods and gym memberships, but too often neglect the importance of providing our bodies with an optimal environment for recuperation. The ComforPedic iQ™ is the only mattress I have ever endorsed. I believe in this product's clinically tested technology and ComforPedic iQ™'s mission to help people achieve a better night's sleep as part of a healthier lifestyle."

ComforPedic iQ™'s scientific breakthrough components include:

• Smart Response™ Technology automatically calibrates to your body's weight and position for personalized support.
• Ultra Cool™ Memory Foam helps maintain a comfortable temperature for cool, comfortable sleep.
• Comfort Response™ Latex Foam that conforms and contours to the shape of your body for pressure-relieving comfort.

"The genius of the ComforPedic iQ™ mattress is in the design, and we took painstaking steps to ensure that the Smart Response™ Technology delivers truly personalized support," said Scott Smalling, Chief of Specialty Innovations and Founder of ComforPedic says. "People have told us that the ComforPedic iQ™ mattress helped them sleep better than ever before and given that more than 40 million Americans suffer from sleep disorders, we're proud to provide a high-tech, yet natural sleep solution consumers can depend on night after night."

The Smart Response™ Technology was originally developed for pressure relief in the care of patients with severe mobility problems, and has been used in more than 1,200 leading medical facilities across the country. Now, ComforPedic iQ's patented technology is available to consumers nationwide. Visit comforpediciq.com for more information and to find your local retailer.

About Simmons Bedding Company
Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest Black®, ComforPedic® from Beautyrest®, and BeautySleep®. Simmons Bedding Company was founded in 1870 and now operates 19 conventional bedding manufacturing facilities across the United States, Canada and in Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®.

For more information, visit comforpediciq.com, or follow parent brand, Beautyrest®, on Facebook, Twitter, Pinterest and YouTube.

¹ In a Temple University School of Medicine sleep study measuring the sleep quality of 20 participants.

² Andrew Weil, M.D., donates all of his after-tax profits from royalties from sales of ComforPedic iQ™ directly to the Weil Foundation, a not-for profit organization dedicated to supporting integrative medicine through training, education and research.

Contact:
Danielle Radulski
kwittken + company
w: 646.747.7171
m: 845.705.8342
[email protected]

SOURCE Simmons Bedding Company

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