The Future Is Now - MIPCube Unveils Top Talent

PARIS, March 16, 2012 /PRNewswire/ -- MIPCube today announces the finalists for its two global competitions, MIPCube Lab and Content 360 which recognize innovative start-up companies and digital creativity.

MIPCube is the two-day networking and live learning experience ahead of MIPTV devoted to the future of TV in all its forms.

MIPCube Lab is the only global start-up competition dedicated to encouraging innovation in the social and connected TV ecosystem. For this second edition, 45 business plans from start-ups from around the world were submitted. The 10 finalists will pitch to a jury of TV executives, successful entrepreneurs and venture capitalists presided by Dr Ralph Eric Kunz, Managing Director of Catagonia.

Click here for the finalists.

In addition to the jury's choice, Vivendi, global sponsor of MIPCube, will be awarding one of the start-ups with a special 'coup de coeur' award.

For its 7th edition, Content 360 – the global competition for digital creativity at MIPCube – has received more than 130 projects from 30 countries.

Three finalists were selected in the category "videos that create global buzz", sponsored by MSN. In a quest for the best webseries, MSN has awarded three finalists the sum of €5,000, to produce a pilot that will be presented at MIPCube.  

Click here to find the names of the three finalists who will go head-to-head in this category before a jury presided by Geoff Sutton, General Manager, MSN International Media Group.

The finalists in the second category, "new transmedia concepts in fiction", including a number of established producers, will pitch their projects to a jury made up of transmedia commissioners from major international broadcasters. The winner will collect prize money of euro 3,600.

Click here for the finalists.

MIPCube will also hold the 1st TV Hack Day at MIPTV, an exceptional event organised in partnership with Rewired State, Six Two Production and Mozilla Popcorn. During a 48 hour creative marathon 15 developers, technology innovators and designers will create brand new TV-related applications. The TV Hack Day jury includes executives from Google, Machinima and Fjord, among others.

The winners of these 3 competitions will be announced at the Creative Party, which takes place on Saturday 31 March at the Martinez Hotel. They will also have an opportunity to present their projects to all participants at MIPTV during the Innovation Show, held on Sunday 1 April.

MIPCube Website
MIPCube on Facebook
MIPCube on Twitter
MIPCube on Youtube

For more information on your registration, click here.

The MIPCube Lab & Content 360 interactive guide is powered by StrategyEye and sponsored by Vivendi

MIPCube Lab partners: Vivendi, Media.net berlinbrandenburg, Afdesi, Agora Media, Le Camping, CIAIC, Frenchweb, Imaginove, Le Media Club, MediaTainment Finance, Silicon Sentier, Techdirt

Content 360 partners: MSN, Bell Fund, Bima, CIAIC, Le Media Club, MediaTainment Finance, Power to the Pixel, Sagasnet, Transmedia Immersive University (TIU)

TV Hack Day partners: MediaTainment Finance, Mozilla Popcorn, Rewired State, Six Two Productions

About MIPCube

MIPCube is a two-day high-level networking and live learning experience exploring the game-changing innovations affecting the TV industry. MIPCube will open in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April).

Building on the 2011 success of Connected Creativity at MIPTV, MIPCube will bring together the architects of the future of TV: influential players in the television business, key innovators in the digital and social media space and forward-thinking producers to shape the evolving world of TV, in all its forms.

SOURCE Reed MIDEM

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