The Fuller Brush Company Is Back

GREAT BEND, Kan., Jan. 3, 2012 /PRNewswire/ -- The legendary Fuller Brush Company returns with a whole new line of products specifically designed for today's consumers. The company has completely rebooted itself with a new website (www.fuller.com), products, marketing campaign, distribution channels and mass retail relationships to expand its reach into the consumer market and mindset.

"This is a landmark year for The Fuller Brush Company as we have devoted a significant amount of time and effort toward creating new strategies to better serve our customers," said Vinnie D'Alleva, chief marketing officer, Fuller Brands. "We've invested in new product development, expanded our retail offering, hired new talent and refreshed our branding to meet the needs of today's consumers."

As part of the new initiatives, the Company has broadened relationships with key retailers, including Publix, Home Depot, Orchard Supply Hardware, Vermont Country Store and Dierberg's to name a few.

This fall, The Fuller Brush Company will raise the curtain on two new product collections; the Fuller Brush Original Collection continues to provide superior performance for all precious surfaces, including wood floors, granite, leather and stainless steel, while the new Clean N' Easy Collection targets common, everyday cleaning challenges throughout the kitchen and bathroom.

For more information on The Fuller Brush Company and its products, visit www.fuller.com.

About The Fuller Brush Company

Since 1906, generations have trusted the iconic The Fuller Brush Company to deliver hard-working cleaning remedies. Today, Fuller's expanded distribution includes direct, online and retail channels offering its perfected formulations and designs to a new generation.  The Fuller Brush line of cleaning remedies are the most effective and efficient in solving common, hard-to-handle cleaning problems for all the major surfaces in your home as well as specialty areas such as grills, appliances and showers.  www.fuller.com

Contact:
Jane Westgate: 336-209-9276, [email protected]
Jen Sharpe: 704-451-3960, [email protected]

SOURCE The Fuller Brush Company