The Fresh Market 17th Annual Sidewalk Sale to Benefit JDRF

GREENSBORO, N.C., Sept. 1, 2011 /PRNewswire/ -- The Fresh Market will hold its 17th annual "Hope Floats" Sidewalk Sale on September 9 through September 11, from 11:00 a.m. to 6:00 p.m. daily to benefit the Juvenile Diabetes Research Foundation. Each of The Fresh Market's 107 stores, located in 21 states across the Southeast, Midwest, Mid-Atlantic and Northeast, will offer root beer floats, hot dogs and ice cream sundaes each for a $2 donation and gourmet cookies each for a $1 donation. Sugar-free root beer floats and sundaes are also available. The Fresh Market will donate 100 percent of the money raised over the three-day sale of these items directly to JDRF to support its mission to find a cure for type 1 diabetes and its complications. Could there be a more delicious way to give?

In addition to the Sidewalk Sale, The Fresh Market is currently having its "Ask Me About My Sneakers" campaign through September 11. Customers can make a donation by purchasing green paper sneakers at The Fresh Market's checkout counters to show support for this worthy cause. JDRF Collection Containers are also placed at each checkout counter, as every penny counts.

The annual Sidewalk Sale and Sneaker Sale are just two of the many ways The Fresh Market continues to support JDRF. The Fresh Market was the first Presenting Sponsor for the JDRF Walk to Cure Diabetes held in the corporate headquarters city of Greensboro, N.C. The company has also consistently been a sponsor of the JDRF Piedmont Triad Chapter's annual gala.

"The Fresh Market remains dedicated to our partnership with JDRF to raise awareness and critically needed funds for research related to type 1 diabetes through our annual Sidewalk Sale," said Craig Carlock, The Fresh Market's president and chief executive officer. "This event is a yearly highlight for our company. It is exciting to see the enthusiasm and compassion with which our employees embrace this event to support their local JDRF Chapters."  

For store locations and more information about The Fresh Market, please visit www.thefreshmarket.com. For more information about JDRF, visit www.jdrf.org.

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (NASDAQ: TFM) is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 107 stores in 21 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country. The Fresh Market is an equal opportunity employer.  For more information, please visit www.thefreshmarket.com.

SOURCE The Fresh Market

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