The Freedonia Group: Beverage Industry Free Webinar "Charting the Course for New Product Success"

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Sep 14, 2016, 12:00 ET

CLEVELAND, Sept. 14, 2016 /PRNewswire/ -- Katie Wieser and Kent Furst with The Freedonia Group, will be participating in Beverage Industry's annual New Product Development Webinar on September 27 at 2:00 ET. Experts during the webinar will detail the latest trends impacting formulation, packaging, marketing and much more throughout the U.S. beverage market.

To register for the free event, visit the Beverage Industry's registration page:
http://www.bevindustry.com/events/994-charting-the-course-for-new-product-success

Webinar attendees will learn about:

What trends are driving new product innovation
How brand owners are fulfilling consumer need states
Maintaining brand messaging in new launches

According to Industry Analyst Katie Wieser, "Packaging plays a crucial role in the beverage industry by defining the form and functionality of the product, as well as reinforcing branding and marketing efforts at both the point of sale and consumption. This session will highlight recent beverage packaging trends involving customization, convenience, and sustainability. Using data from Freedonia studies, we will also show how these trends will affect demand for various types of packaging, and discuss opportunities for brand owners, packaging firms, and materials suppliers."

For more information regarding the Beverage Containers industry study that will be referenced in the webinar please visit: http://www.freedoniagroup.com/DocumentDetails.aspx?ReferrerId=RF-PRNEWS&StudyID=3297

Several other industry studies will also be addressed such as Retail Ready Packaging, Cups & Lids, Wine Packaging and Labels.

About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial market research company that publishes more than 400 research studies annually and offers custom research solutions. Since 1985, we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Reports can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.com and www.profound.com.

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Press Contact:
Corinne Gangloff
+1 440.684.9600
[email protected]

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SOURCE The Freedonia Group