The Five Phases of Content Marketing for Small Businesses

NEW YORK, Oct. 4, 2012 /PRNewswire/ -- For a small business owner who is already working with limited resources and facing unique daily challenges, creating a strategic, well thought out and focused content marketing plan can be quite the daunting task.  

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Content Marketing Strategist Pamela Muldoon understands the struggles of the small business owner, and in the latest article on PR Newswire's PR Toolkit, she maps out a manageable process that she believes will help pave the way for a successful content marketing campaign. In "Content Marketing 101: The 5 Phases of Content Marketing," Muldoon suggests you reevaluate your process in order to ensure that the vital initial steps are not overlooked and outlines five phases covering everything from planning to tracking.

To read the complete article, click http://bit.ly/RcE2DW.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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