The First Ever Miss Cheerwine is Announced

SALISBURY, N.C., June 2, 2011 /PRNewswire/ -- Today, Cheerwine announced the appointment of Miss Cheerwine – a brand ambassador who will represent the legendary soft drink during an exciting promotional tour across the South this summer. Spencer Cummings was selected from a pool of stellar candidates as the inaugural Miss Cheerwine and will spend a fun-filled summer on the Miss Cheerwine Summer Legend Tour.

(Photo: http://photos.prnewswire.com/prnh/20110602/NY13062 )

As Miss Cheerwine, Spencer will spread good cheer, meet Cheerwine fans and introduce the effervescent soft drink to enthusiasts from the Cheerwine Tour Van as it travels through the south stopping at events and concerts from June through August. The Miss Cheerwine Summer Legend Tour will kick off on June 3 in Raleigh-Durham.

Vivacious, charismatic and possessing the requisite Southern charm, the long-time Cheerwine fan was a natural choice for the role of Miss Cheerwine. Originally hailing from High Point, North Carolina, the 23-year-old grew up near Salisbury, the birthplace of Cheerwine, and her love affair with the epic drink began when she was a child. A graduate of the University of Alabama, Spencer now resides in Chattanooga, Tennessee, where Cheerwine has recently become available.

"Born and bred a North Carolina girl, I introduced all of my friends and college roommates to the drink and brought back cases of Cheerwine before we could buy it in Chattanooga, so I feel I've been an ambassador all my life," says Spencer. "I can't wait to communicate my true love for Cheerwine and put a smile on people's faces with the Cheerwine experience this summer."

As the first Miss Cheerwine, it was important to select a strong candidate for the role. "Spencer has all of the qualities we were looking for in a brand ambassador," says Tom Barbitta, Vice President of Marketing for Cheerwine. "She's smart, she's sweet, she's personable, she's a true fan and we are delighted she will be representing Cheerwine this summer."

For more information on the Miss Cheerwine Summer Legend Tour visit Facebook.com/Cheerwine for a complete schedule.

About Cheerwine

CHEERWINE: Born in the South, Raised in a Glass.

Launched in 1917 by L.D. Peeler, Cheerwine is a soft drink with a flavor that always surprises.  It is an iconic brand from North Carolina.  Owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury, N.C., the 94-year-old company is still privately owned and managed by the same founding family; four generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Cheerwine is available in supermarkets and convenience stores in select states nationwide and on the website at www.Cheerwine.com.

SOURCE Cheerwine