The Fine Point Group and Mount Airy Casino Resort Announce Marketing Partnership

MOUNT POCONO, Pa. and LAS VEGAS, March 24 /PRNewswire/ -- Today, executives from Mount Airy Casino Resort, a 2500-slot machine resort casino 80 miles west of New York City, and The Fine Point Group, the gaming industry's leading strategy consulting firm, announced a strategic marketing partnership to relaunch the facility this summer in conjunction with the debut of table games.

"We hired The Fine Point Group because they have the best reputation – hands down – for driving revenue and profitability, no matter the economic climate," said George Toth, President and Chief Executive Officer of Mount Airy. "We are incredibly proud of our brand-new resort facility, which brings the excitement of gaming to the beauty of the mountains, and believe that combining our location with world-class marketing is going to take us to new heights."

Over the next several months, The Fine Point Group will:

• Leverage its proprietary Algorithm-Based Segmentation ® to analyze Mount Airy's direct mail campaigns, player development, and events and promotions strategy
• Incorporate its cutting-edge Five Pillar™ Loyalty Framework to evaluate its players club, and
• Implement its Brand Bifurcation Model®  to relaunch the property's brand.

These products have been developed by The Fine Point Group since its founding in 2005, and were the core intellectual property used by the firm in growing 2009 year-over-year revenues 9%, market share 23%, and operating profits 40% at Detroit's $350M Greektown Casino, and a 32% active customer revenue increase at Washington's Lucky Eagle Casino. The technology has been used successfully in a number of additional markets, including Las Vegas, Philadelphia, and Mississippi.

"Pennsylvania is one of the nation's most exciting new gaming markets, and Mount Airy is one of its most beautiful casinos," said Amanda Totaro, Senior Vice President with The Fine Point Group. "We are honored to have been asked to partner with George and his team, and are committed to working around the clock to ensure that we drive profits and cash flows to levels previously believed impossible. We won't stop until we do."

About Mount Airy Casino Resort

Located 75 minutes from New York City, yet set in the serenity and picturesque Pocono Mountains, Mount Airy Casino Resort offers guests the ultimate experience in casino gaming, golf, outdoor activities, entertainment, five restaurants, lavish guest rooms and deluxe suites. The property also boasts a state-of-the-art spa, salon and fitness center. For more information, visit www.mountairycasino.com.

About The Fine Point Group

Headquartered in Las Vegas, and with offices in Florida, Pennsylvania, Mississippi, and Texas, The Fine Point Group is one of the gaming industry's leading full-service management and consulting firms. In just five years from its founding, the firm has completed engagements in 18 U.S. states and eight countries, and has more than a dozen, full-time, gaming experts – all of whom had years of property-level gaming expertise prior to joining the firm. Named "one of the most sought-after consultants in the industry" by Global Gaming Business magazine, the firm specializes in asset optimization of gaming assets around the world. For more information, please visit http://www.thefinepointgroup.com.

CONTACT:  Chrystal Reller of The Fine Point Group, +1-702-965-2008, [email protected]

SOURCE The Fine Point Group