The Fine Art of Licensing

SANTA MONICA, Calif., May 5, 2017 /PRNewswire/ -- Licensing Expo, the world's largest and most influential licensing industry event, showcases the creations of artists & designers to the largest audience of brand owners, licensees and retailers in the world. Sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the Expo takes place on May 23-25 at the Mandalay Bay Convention Center, Las Vegas, NV.

Art licensing encompasses everything from individual artists who support their artistic endeavors via licensing to well-established businesses/organizations that create or own art and design, which can be specifically used to decorate a range of products.* Examples can be seen in home décor, housewares, textiles, giftware, fashion, and traditional prints with US$1.439 billion in retail sales of licensed merchandise worldwide in 2015 in the art category,** according to the LIMA Annual Global Licensing Industry Survey 2016 Report.

Jessica Blue, Senior Vice President, Licensing, UBM: "Twenty-three percent of attendees at Licensing Expo manufacture and license in the Art and Design category. Each year new and retuning attendees are treated to innovative displays and diverse imagery across the show floor where they can always see something new. The Expo provides art and design-related guests a full, well-rounded experience while offering exposure to brands of all types."

Licensing Expo is the place where licensees, manufactures and retailers can connect with traditional and contemporary artists and designers. Art & Design exhibitors and brands represented at the 2017 show include: Art Brand Studios LLC, Artestar, Carolyn Blaylock, Jim Benton, The Brand Liaison, The Buffalo Works, Sean Danconia, Jenny Foster, JD Shultz Artwork, Giordano Studios, LLC, JQ Licensing, Kellyportfolio Illustrations, Thomas Kinkade and Pink Light Studio, among others. 

Lori Meyer, Gallery Director, Casweck Galleries: "We are excited to exhibit at Licensing Expo as it will provide us with the best the opportunity to connect with companies interested in designing and marketing the illustrations and contemporary western art of Ernest Chiriacka (1913-2010).  Ernest started his career in the 1930's as a pulp artist, moved on to illustration magazine, Esquire pin-ups and paperbacks in the 1940's to 1960's. This is the first time any of his work is offered for licensing and marketing."

Art & Design activities featured during Licensing Expo include daily meet-and-greets with multi award-winning artist and writer Robert Aragon, who will be signing copies of his book, A Tiny Teddy named Cuds (booth #A96) and a chance to win a free limited edition signed canvas at the Pyro Painter Art (booth #H87) every day at 4:00 p.m.***

Supporting exhibitors and attendees, including those in the fields of art and design, is the Matchmaking Service, which allows registered attendees and exhibitors to search for, connect and schedule meetings with potential licensing partners before and during the event. To pre-plan your Matchmaking experience, please visit www.licensingexpo.com/matchmaking

Licensing Expo, the longest running licensing tradeshow, has connected the world's most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers since 1980. Attendees come to spot trends, build strategic partnerships and secure promotional tie-ins. Millions of products across the world started as a conversation at Licensing Expo. This is where brand owners, licensees and retailers find the right partners to expand their businesses and create relationships. Complimentary registration for the Expo is available at licensingexpo.com/reg17

*Courtesy of the LIMA Annual Global Licensing Industry Survey 2016 Report, page 12

** Courtesy of the LIMA Annual Global Licensing Industry Survey 2016 Report, page 16

***times and appearances subject to change

About Licensing Expo (www.licensingexpo.com)
Launched in 1980, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into two zones: Characters and Entertainment and Brands, Agents and Design. More than 16,200 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 67 countries. Licensing Expo is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.

About UBM's Global Licensing Group (www.licensingexpo.com/global)
The Global Licensing Group at UBM is the global licensing industry's leading tradeshow organizer and media partner. Its mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo (May 23-25, 2017), Brand Licensing Europe (October 10-12, 2017), Licensing Expo Japan (April 28-30, 2017), Licensing Expo China (July 18-20, 2017), NYC Summit (March 2-3, 2017), License Global magazine, License Global Daily E-news and License TV. 

About UBM
UBM plc is the largest pure-play B2B Events organizer in the world.  In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important.  At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses.  Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors – from fashion to pharmaceutical ingredients.  These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions. For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM

SOURCE UBM

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