The Filipino American Supermarket Chain Island Pacific Gives Back

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Mar 06, 2020, 14:53 ET

WALNUT, Calif., March 6, 2020 /PRNewswire/ -- The Filipino American supermarket chain, Island Pacific Supermarket, currently with 16 locations serving the communities in California and Las Vegas is shifting it's organization culture for Year 2020. The purpose driven focus of the Island Pacific company will specifically develop tangible and measurable community initiatives to create opportunities for partnerships that transforms their store space as the hub for Filipino American diasporic society, life and ever evolving culture.

Island Pacific's fundraiser called "Bangon Batangas" raised $25,000 to donate to nonprofit organizations that have worked tirelessly to assist in the Taal Volcano relief efforts. Taal Volcano errupted last January 13, 2020, displacing thousands of inhabitants in the surrounding province of Batangas, located in the Luzon region of the Philippine Islands. The successful campaign is due to overwhelming support of the Filipino American communities that are loyal shoppers of Island Pacific Market.

Because of the recent January, 13, 2020 Tala volcano eruption in the Philippines, which forced thousands in the Batangas province in the region of Luzon to evacuate, the company's efforts to give back to the community, as Island Pacific Founder Nino "Jeff" Lim called to action all stores to participate in a "Bangon Batangas" campaign. With donations from loyal customers, over a period of a little over a week, Island Pacific was able to raise funds over $25,000 to donate to relief efforts to nonprofit organizations within the vicinity of the eruption. Marketing Consultant Giselle Tongi- Walters, who personally delivered the monetary donations also shares how the "Bangon Batangas" campaign was particularly meaningful because of her provincial Tagalog roots. "Island Pacific in 2020 has committed to community driven initiatives to give back, and the company really exemplifies the 'Bayanihan' spirit abroad, which in Filipino means the act of lifting each other up in challenging times of crisis and peril," says Tongi-Walters.

Top Island Pacific cashiers who participated in the Bangon Batangas campaign, Marilyn and Jenica from the Tropicana store, together with Freda from the Elk Grove store were internally recognized for raising the most monetary donations.

Representing Island Pacific, Tongi-Walters presented three ceremonial checks in the Philippines recently. To the most in need, the Provincial Government of Batangas was presented through Governor Mandanas on February 9, 2020 in Batangas City, the amount of ONE MILLION PESOS, ($20,000). Followed by the Good Samaritan Foundation's Ramon Tulfo on February 10, 2020, the amount of TWO HUNDRED Thousand Pesos ($4,000,00). Lastly, to the Pink Sisters of Tagaytay, the amount of ONE HUNDRED Thousand Pesos ($2,000.00).

Island Pacific has overhauled their mission statement for 2020 to unite communities by celebrating Filipino fiesta culture, creating pride amongst our people and bringing awareness of our diverse culinary traditions so that our culture is recognized and acknowledged as part of American life & society. To participate in Island Pacific community driven initiatives, go to www.islandpacificmarket.com to signup for their newsletter and subscibe to their community initiatives.

SOURCE Island Pacific Market