The Fifth House® Launches New Platform to Enhance Romance
Former global executive, Tesla Miller, leading the company
DENVER, Jan. 17, 2018 /PRNewswire/ -- The Fifth House®, a design house and boutique luxury adult lifestyle brand, announced today that they have officially launched their digitally-native brand www.5th-House.com, with former global franchise executive, Tesla Miller, at the helm.
Miller's 20-year global leadership career put her in charge of leading international development and designing global strategy for retail and franchise brands operating across seven (7) continents with over $1 Billion in global, multichannel branded sales. Most recently, she served as Director of International Business Development and Global Consumer Insights at FOCUS brands International responsible for 3,800 outlets across 63 countries. Brands: Cinnabon®, Auntie Anne's®, Carvel®, Moe's Southwest Grill®, Schlotzsky's®, and McAlister's Deli®.
Miller is leaving the corporate world to rebrand a misnomered adult consumer goods market and joins a $15 Billion a year industry that is historically male-dominated. According to industry analysts, worldwide revenue for the industry is expected to reach $29 Billion by the year 2020.
Her international brand-building career has set the foundation for The Fifth House's global platform. She is known for her keen eye for emerging talent and a true appreciation for global design, innovation and diverse craftsmanship.
At The Fifth House, you will find craftsmanship ranging from traditional handblown glass to cutting-edge leather ateliers that are of the highest quality, and made by hand.
"We created The Fifth House to help women and men find their mojo. We created it to help couples keep their mojo, turn it up, or get it back. Call it what you want, mojo is what we do," Miller stated.
The Fifth House is rooted in the Maker Movement. A movement that helps communities of artists and small businesses. The company partners and supports designers and artisans from around the world.
"The dominance of big manufacturing and mass market brands has overrun independent and small businesses that provide industries character. We are proud to be part of a movement that champions quality over quantity, connection, and a contribution to something more meaningful in this industry," Miller says.
"We are proud to make use of our unique vision for the industry as a launchpad for ourselves and the community of artists we represent. As consumers worldwide seek experiences with their products, The Fifth House aims to tip the balance in favor of goods that offer not only an experience but also a narrative people can hold onto," Miller adds.
The Fifth House is an artistic platform that creates, gathers and curates the very best of avant-garde and emerging designers as well as contemporary brands from around the globe.
It is also an artistic platform that brings together the worlds of sex and fine craft. It takes you behind the scenes to discover the designers' skills and cutting-edge craftsmanship.
Each year The Fifth House plans to introduce new design collaborations as well as limited edition collections of art and products.
About The Fifth House: Based in Denver, CO, The Fifth House is a design house, indie boutique and luxury adult lifestyle brand. It is an artistic platform that creates, gathers and curates the very best of avant-garde and emerging designers as well as contemporary brands. At The Fifth House, you will find an array of photographs and interviews that provide a sneak peek into the stories behind the designs.
Contact
Tesla Miller
[email protected]
917-315-2015
SOURCE The Fifth House
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