The Emergence Of The $1.5 Trillion Plant-Based Boom

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Aug 17, 2021, 08:00 ET

LONDON, Aug. 17, 2021 /PRNewswire/ -- The biggest demographics in the world are pushing a megatrend at the crossroads of the $1.5-trillion wellness market …The growth prospects are explosive, and they soar around one simple idea: Plant-based … everything. Mentioned in today's commentary includes: Beyond Meat, Inc. (NASDAQ: BYND), UBS Group AG (NYSE: UBS), Oatly Group AB (NASDAQ: OTLY), Calavo Growers, Inc. (NASDAQ: CVGW), The Hain Celestial Group, Inc. (NASDAQ: HAIN).

Nothing has hit that point home more than the global pandemic, which made many rethink their longevity--and what they're putting in their bodies. It's an opportunity that's attracting Big Money--in fact, the biggest in the world ...Amazon's Jeff Bezos, for one, and Microsoft's Bill Gates. They're both backing alternative protein, with the alternative foods industry skyrocketing in 2020.

It's a powerhouse industry on a wild growth trajectory, right now led by names like Beyond Meat and Impossible Foods. And a rising innovator in this field is PlantFuel Life Inc. (FUEL; BLLXF), developers of whole health plant-based supplements and protein for something that goes way beyond mere muscle.

It's less than a month away from launching, and it will sprint out of the gates with a major deal with giant GNC and an Amazon Launchpad partnership for immediate distribution success, with other big household names and a lineup of celebrities to push it likely to follow. PlantFuel, with a portfolio of products backed by science, plans to convert swarms of non-vegan consumers into plant-based loyalists.

Plant-Based or Bust: Full-on Market Disruption

We are talking about a massive market that encompasses everything from vegan and plant-based foods to dietary supplements, sports supplements, fitness and wellness. It's the lifestyle market, in short.

It's a $1.5-trillion market. And according to McKinsey, consumers in every market they've researched have reported "a substantial increase in the prioritization of wellness over the past two to three years."

Retail sales for U.S. plant-based food retail sales skyrocketed 27% last year during the pandemic. That's twice as much as overall retail food sales rose in the same time period. Make no mistake about it--this is a fundamental shift in nutrition.

It's a fundamental shift in lifestyle to something that's far healthier and promises us greater longevity. And there's nothing that sells better coming off a global pandemic than longevity. PlantFuel Life Inc (FUEL; BLLXF) l has that covered, which is why GNC (Live Well) has already ordered $3.9 million in products from the innovative startup.

Pioneering the Sports Protein Revolution

The supplement market is already a $53-billion behemoth, but it's undergoing a plant-based revolution that presents a huge opportunity for early-in investors. PlantFuel Life Inc seeks to give the world's biggest plant-based consumer groups exactly what they want … exactly what they demand. And along the way, this TRULY healthy protein is likely to grab a lot of new converts for doing what no one has been able to do yet--taste good.

The product lineup is impressive …With Performance Protein, All-in-One Nutrition, All-in-One-Pre-Workout, All-in-One Recovery, and Daily Immunity + Hydration, already designed, clinically tested and ready to go out the door to GNC and Amazon … And a lengthy lineup of new products planned for Q4 2022, Q1 2023 and beyond. Everything is completely plant-based, with premium products and zero sugar.

PlantFuel Life may have created the next innovation in all supplements with cutting-edge technology. The company already has 5-6 different licensed clinically proven ingredients with exclusive deals.

Huge Distribution Deals

Production is underway and PlantFuel says it is less than a month away from launch on the market. And it's already secured major distribution deals.

Top supplements retailer GNC has ordered an initial CAD$3.9 million in PlantFuel products for distribution across the United States. That's a huge leg up for a company on its launch day, and not many competitors can come close to this on the distribution level. PlantFuel's distribution partnership with GNC has now been upgraded to platinum level, which is usually reserved for Tier 1 brands with revenues over $20 million.

PlantFuel's strategy from the start has been to target GNC and Amazon because they are the biggest revenue drivers, while retailers such as CVS, Walgreens and Target are low volume and offer little in the way of profits.

With that in mind, we're not just talking about a deal at launch with GNC … PlantFuel plans to launch directly on Amazon in mid-August. This is where PlantFuel has another leg up, with a former Amazon superstar leading the push.

The company will work with Amazon on Launchpad, the ecommerce giant's exclusive invite-only platform. That means millions of dollars in free advertising for PlantFuel which could lead to a fast-paced capture of market share.

This Trend Is Just Getting Started

Thanks to partnerships with the likes of KFC and others, Beyond Meat (BYND) has taken the world by storm, locking down its marketing in a way that compelled a new generation of would-be meat eaters to make the switch to a new plant-based alternative. And Wall Street has responded in kind. Since April, Beyond Meat has soared by 111%, quickly becoming a favorite for Robinhood stock traders.

Beyond Meat's mission statement speaks volumes, "By shifting from animal to plant-based meat, we can positively impact four growing global issues: human health, climate change, constraints on natural resources, and animal welfare." It's a clear-cut example of everything the new generation of investors is looking for in a company. It is combatting social challenges, climate change, and looking to tackle the hurdles facing our growing population.

Though not a producer or distributor of plant-based foods itself, global investment firm UBS (UBS) sees major potential in the developing market. And as a key frontrunner in the worldwide push for a more sustainable future, its stance on the market makes sense.

In a release on the company's site, UBS notes that "Our base case forecasts the global plant-based meat market reaching USD 51 billion in size by 2025, implying a threefold increase in penetration from 2019 levels. The pace at which consumers respond will have major ramifications for investment portfolios on a global basis."

Oatly Group (OTLY) is a Swedish company that produces oat-based food products. They are the world's largest producer of oats and have been producing their brand of oatmeal, milk, creamers, and ice creams for over 30 years. They produce these products in Sweden, Finland, and Denmark.

From vegan milk alternatives to vegan icecream and yogurt, Oatly gives consumers an alternative to traditional milk-based products, a market that has absolutely exploded across the globe in recent years. And though its share price has struggled in recent months, Oatly is still a company to watch as this trends continues to gain momentum

As the world's largest avocado grower, Calavo Growers, Inc. (CVGW) has been in the agriculture business for over 50 years. They have an expansive orchard of over 1,000 acres and employ a diverse workforce of more than 400 people who work year-round to cultivate avocados. In addition to distributing everyone's favorite superfood to everyone's favorite fast food brands, Calavo has a strong focus on growing and distributing its products in a sustainable manner. Using green energy and carbon reduction technologies, Calavo Growers checks all the boxes for ESG investors. Not only does it provide a promising opportunity for investors looking to stay on top of the sustainability trend, it pays a healthy dividend, which is rare in this emerging industry.

Hain Celestial Group Inc (HAIN) is a multinational food and personal care company with headquarters in Lake Success, New York. Hain Celestial is committed to providing consumers with the best natural and organic products available on the market today. The Company's product portfolio includes fresh fruit juices; healthy snacks; organic fruits, vegetables, herbs and spices; vegan meals easy-to-prepare frozen foods; gluten-free pasta sauces and pastas; plant protein bars and powders for athletes as well as meal replacement shakes for weight management.

In addition to its commitment to quality ingredients, Hain Celestial has also been recognized by various third parties for its sustainable production practices in areas such as sourcing of raw materials from local farmers or environmentally friendly packaging. Hain Celestial operates under a number of brands including Alba Botanica, Avalon Organics, Health Valley, Spectrum and more.

By: Jason Fraser

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