The Echo Nest Partners With VEVO for Customized Music Video Playlists

SAN FRANCISCO and SOMERVILLE, Mass., March 9, 2012 /PRNewswire/ -- The Echo Nest, a music intelligence platform powering smarter apps across the web and devices, has entered into a partnership with VEVO, the world's leading all-premium music video and entertainment platform, to help fans find more music videos personalized to their unique music preference.

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VEVO is launching an updated version of its platform today to offer an evolved music video experience, which encourages personalization and interaction with friends. The integration of The Echo Nest's music data platform into VEVO allows fans to create personalized music video playlists from VEVO's massive premium catalog of more than 45,000 videos.

Fans can further customize the experience by scanning their audio music collection using a simple web link. The result: a "lean-back," thematic music video platform based on the fan's overall musical preferences.

"We are excited to work with VEVO, the ultimate online music video platform," said Jim Lucchese, CEO of The Echo Nest. "VEVO's innovative application of The Echo Nest's in-depth understanding of music fans and music content will give music fans the most personalized, intuitive, and engaging music video experience available anywhere." 

"Discovering new music is one of the most important goals that we have set for ourselves at VEVO," said Rio Caraeff, VEVO's President and CEO. "Through our partnership with The Echo Nest, fans of all types of music will receive the most relevant video recommendations possible, making VEVO's premium music programming even more personal to our users. We hope the increased personalization helps our users discover great VEVO music programming they'll want to share with their friends."

About The Echo Nest:

The Echo Nest powers smarter music applications for leading media companies and thousands of independent developers, with a customer base that reaches over 150 million music fans every month.  Over 340 applications have been built on The Echo Nest platform.   With the world's only machine learning system that actively reads about and listens to music everywhere on the web, The Echo Nest opens up the largest repository of dynamic music data in the world – over 5 billion data points on over 30 million songs -- to help developers re-shape the experience of playing -- and playing with -- music. A four-time National Science Foundation grantee, the Echo Nest was co-founded by two MIT PhDs.  Investors include Matrix Partners, Commonwealth Capital Ventures, and three co-founders of MIT Media Lab.

About VEVO:

VEVO is the world's leading all-premium music video and entertainment platform with offices in New York, London, Los Angeles, Chicago, Detroit and San Francisco.

VEVO is available in the United States, Canada and United Kingdom through VEVO.com, Mobile and Tablet Apps (iPhone, iPod touch, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Google TV, Boxee, Xbox) and user embeddable video players. VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv and Univision.  Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform's reach around the globe.

Ranked by comScore as the #1 Music platform on the web, VEVO was named by Billboard as one of the top startups of 2010 and received the prestigious Advertising Age Media Vanguard Award for Online Video Platform Launch of the Year. Turning online music programming on its heels, VEVO's "meteoric rise" (Mediapost) has been applauded by the Associated Press as a "striking example of the music video's dramatic comeback" while its mobile launch was called "stellar" by Mashable.

Explore VEVO at http://vevo.com. Journalists/Bloggers can stay updated on VEVO news at http://twitter.com/VEVO_Media

SOURCE The Echo Nest

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