The DREYER'S Fruit Bar Brand Launches 'Communities Take Root' National Promotion

OAKLAND, Calif., March 23 /PRNewswire/ -- The Dreyer's Fruit Bars* brand is dedicated not only to providing delicious, all natural frozen treats but also to doing its part to encourage healthy living.  To celebrate the launch of Dreyer's Antioxidant Fruit Bars flavors (Pomegranate and Acai Blueberry), the brand will plant dozens of public fruit tree orchards in deserving communities throughout the U.S. as part of the Dreyer's Fruit Bars "Communities Take Root" program.

"In partnership with the Fruit Tree Planting Foundation, we hope to give deserving communities the tools to supply themselves with an ongoing source of fresh fruit, and thereby help make their neighborhoods greener, healthier and, of course, sweeter," says Jessica Vasisht, Fruit Bars Brand Manager.

A number of orchard locations in various communities, parks and urban areas nationwide have been sourced and will be planted by the Fruit Tree Planting Foundation, a nonprofit charity dedicated to planting fruit trees to provide healthy nutrition for communities and help improve the surrounding air, soil, and water. Consumers of all ages will have the opportunity to vote for the most deserving locations. Communities with the most votes will receive a fruit tree orchard sponsored by Dreyer's Fruit Bars, as well as a groundbreaking party to celebrate the planting.

"The Fruit Tree Planting Foundation is honored to collaborate with a socially responsible brand like Dreyer's Fruit Bars to encourage improvement of environmental conditions across the country by planting fruit tree orchards," says Cem Akin, FTPF's Executive Director. "As communities take root through our groundbreaking program, our hope is that the air will become cleaner, neighborhoods will strengthen, and nutrition will improve from coast to coast."

Voting for "Communities Take Root" will begin on or about March 15, 2010.  Visit www.CommunitiesTakeRoot.com to see the eligible neighborhoods and cast your vote for the most deserving communities.  Five winning neighborhoods will be announced each month from April through August, 2010.

New Dreyer's Antioxidant Fruit Bars in Pomegranate and Acai Blueberry are made with real fruit and are an excellent source of antioxidant rich Vitamin C, which helps fight free radicals that are linked to aging skin, fatigue and other health issues.  Each bar contains 70 calories and is made with ingredients from natural sources. Look for the new flavors at grocery stores nationwide beginning March 1, 2010.  The suggested retail price is $4.19.

To find out more about Dreyer's Pomegranate and Acai Blueberry Fruit Bars and the orchard promotion, visit www.CommunitiesTakeRoot.com.

*Marketed as Edy's Fruit Bars in the Midwest and East.

About Dreyer's Grand Ice Cream

Dreyer's Grand Ice Cream, Inc. is a division of Nestle USA, which is owned by Nestle S.A. of Vevey, Switzerland the world's largest nutrition, health and wellness company.  Dreyer's manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States.  Brands manufactured or distributed by Dreyer's in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, Loaded, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Delicias, Frosty Paws®, Eskimo Pie®, The Skinny Cow™ and Haagen-Dazs®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.  For more information on the company, please visit www.dreyersinc.com.

In the U.S. the Haagen-Dazs trademark is licensed to Nestle by General Mills and sub-licensed to Dreyer's by Nestle.

About The Fruit Tree Planting Foundation

The Fruit Tree Planting Foundation (FTPF) is an international nonprofit charity dedicated to planting fruitful trees and plants to alleviate world hunger, combat global warming, strengthen communities, and improve the surrounding air, soil, and water. FTPF programs strategically donate orchards where the harvest will best serve communities for generations, at places such as public schools, city parks, low-income neighborhoods, Native American reservations, and international hunger relief sites. FTPF's unique mission, which has been featured in major publications and broadcasts across the country, benefits the environment, human health, and community involvement—all at once! For more information please visit www.ftpf.org.

SOURCE Dreyer's Grand Ice Cream, Inc.

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