The Doctors are In: TD Bank's Dancing Doctors Help Educate Consumers on the New Checking Account Landscape

CHERRY HILL, N.J., and NEW YORK, May 10, 2011 /PRNewswire/ -- TD Bank, America's Most Convenient Bank®, today hosted a Flash Mob in Times Square to inspire consumers to get a FREE "checking checkup." TD Bank employees from New Jersey, New York, and Connecticut, as well as local New York dancers donned doctors' scrubs and danced into the heart and heads of tourists and New Yorkers as they performed a WOWza dance routine to get consumers' attention that now, more than ever, they need to take a closer look at their checking products.  With upcoming changes to checking products, TD Bank wanted to find a fun way to educate consumers on the many changes being implemented by banks nationwide.

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"Customers need to understand all of the new industry changes that are affecting checking products," said John Rosenfeld, head of deposit products, TD Bank. "A Flash Mob was a fun way for our dedicated employees to educate everyone on the industry changes and encourage them to get a 'checking checkup' to determine which type of account best fits their financial needs."

TD Bank's "dancing doctors" Flash Mob isn't the only creative way the bank is committing to helping educate consumers every step of the way on checking changes. The bank has also set a viral spark to its education program by tapping social media to launch a series of educational YouTube videos (TDBankUS) and live weekly Twitterviews (Q&A). "Following the Flash Mob on May 11 from 10:00 a.m. to 4:00 p.m., and every Wednesday in May, TD Bank experts will be available for a live #checkingcheckup on twitter @TDBank_US to answer consumer questions and share tips and advice," says Rosenfeld. "TD Bank employees are dedicated to helping consumers both in and out of our stores."

A slew of new checking products industry-wide is leaving many consumers wondering how to get the most benefit from their checking account. Consumers were encouraged to visit their local TD Bank store or go to tdbank.com/checkingselector to receive a free consultation, and to get a "prescription" detailing a custom checking solution to meet their unique personal financial needs With transparent and simple choices, TD Bank offers checking products with unique options and features that enable customers to select the one that is just right for them.

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the United States, providing customers with a full range of financial products and services at more than 1,250 convenient locations from Maine to Florida. On September 30, 2010, The South Financial Group, Inc. was acquired by TD Bank Group, and its subsidiary Carolina First Bank merged with TD Bank. Carolina First Bank will continue to operate under the trade names Carolina First Bank in North and South Carolina and Mercantile Bank in Florida until conversion and rebranding in June 2011. TD Bank is headquartered in Cherry Hill, N.J., and Portland, Maine. Carolina First Bank and Mercantile Bank are trade names of TD Bank, N.A. For more information, visit www.tdbank.com. TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America and one of the few banks in the world rated Aaa by Moody's. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.

SOURCE TD Bank

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