The Discovery of a Designer

NEW YORK, Nov. 21, 2011 /PRNewswire/ -- Adrianna Papell for E! Live from the Red Carpet is using the power of social media to find America's next great fashion designer.

In October, the brand launched a nationwide call-to-action, and invited designers and aspiring designers to submit red carpet looks for the Spring 2012 collection. (The winner will be announced live on E!'s "Countdown to the Red Carpet Academy Awards" special on February 26, 2012.) Prior to the campaign launch, the Adrianna Papell Facebook page (www.facebook.com/AdriannaPapell) had 10,000 "likes."  A little over one month later, the brand has 48,755 Facebook "likes"—and counting. The design group's social media outreach has driven traffic not only to the Facebook page, but doubled traffic to www.AdriannaPapell.com as well.

"The Adrianna Papell Facebook page has evolved into a forum for designers campaigning for votes. They have encouraged friends and family members to "like" our page and their designs, in the hopes that they become the next red carpet winner," noted Adam Berkman, COO of The Adrianna Papell Group. "As a brand, we are thrilled to see the passion each designer exudes and look forward to adding the winning design to our Spring 2012 collection."

Adrianna Papell for E! Live from the Red Carpet received over 700 design applications, and over 30,000 Facebook fans alone with the launch of the "Voting and Sweepstakes" portion of the contest. Voting culminates on November 27th, at which point the in-house Adrianna Papell design team will narrow the top twenty-five designs down to the top five.

ABOUT ADRIANNA PAPELL FOR E! LIVE FROM THE RED CARPET:

ADRIANNA PAPELL FOR E! LIVE FROM THE RED CARPET was designed to make every woman look like a star. The collection is reminiscent of classic Hollywood glamour, incorporating feathers, ruffles, paillettes, plunging necklines, raised hemlines and draping fabrics. Women enjoy their own "red carpet moment" when they slip into one of the designs for weddings, proms—or even a night at the opera.

For additional information, please contact Pistol & Stamen
323.874.2100/[email protected]

SOURCE Adrianna Papell