The Dirty Little Secret in the App Discovery Game

NEW YORK, June 16, 2011 /PRNewswire/ -- OfferMobi, the first and leading US-based performance marketing network for mobile advertising campaigns, today announced the launch of its Beta Android App Discovery Network. The launch marks a significant innovation in the App marketing space, as it brings attention to the dirty little secret that has been taking place in the top charts in the app marketplace.

With the launch of its App Discovery Network™, OfferMobi is aiming to bring to light one of the industry's best-kept "dirty little secrets". With a huge number of new apps launching daily, the highly competitive App stores have become saturated with developers who buy their way up and manipulate the iPhone App charts and more recently, attempting to buy attention in the Android Market charts.

The OfferMobi App Discovery Network™ is the first 100 percent Non-Incentivized CPI (Cost Per Install) platform to drive high quality / high LTV (lifetime value) users to install and actively participate in apps. Following the Beta launch on iOS devices, the Beta is now open to Android developers. Additionally, any developer that registers for the OfferMobi App Discovery Network™ for Android devices will receive 50 free installs of their Android-compatible apps.  

The recent trend with app developers labeled as Incentivized CPI (Cost Per Install), where users are offered virtual currency (e.g. gold coins to be used in a game, a new level upgrade) in exchange for installing an app was recently "attacked" by Apple. The "catch" associated with this particular method is that as soon as developers stop paying for incentivized installs, they quickly fall off the Top 25 charts in the online app stores and are then left with low quality users who have little or no desire to play their game or use the app.  These "empty" installs are also very hard for developers to monetize.

By leveraging their existing mobile network of over 10,000 publishers, OfferMobi intends to use their existing publisher relationships to aid developers in attaining high quality App downloads. Unlike existing Incentivized CPI players, the OfferMobi platform is Non-Incentivized and focused on high lifetime users who are actually interested to install and intend to use your apps. Customers first review publishers' material, and then install the app allowing for sustained usage and engagement vs. being "bribed" with an incentivized install.

Some of the most notable features and benefits of the OfferMobi App Discovery Network™ include:

• 100 Percent Performance Based: The network focuses on CPI (Cost Per Install) meaning developers only have to pay for successful installs of their apps.
• Focused on "Intent" not "Incent":  Non Incentivized CPI (Cost Per Install) means that users are actually interested in installing and using your app.
• Facilitate High-Quality Users to Install Apps: The OfferMobi App Discovery Network™ builds loyal users and lifetime value by focusing on real users who care about your app and are more likely to tell others, prompting true 'organic' and viral growth.

"With such a large volume of app developers now attempting to manipulate the charts at once using incentivized CPI, it has become more difficult than ever for a company stay on them long enough to attract actual REAL users," said Howie Schwartz, OfferMobi Chairman and Co-founder, "After the Beta launch for iOS earlier this year of the OfferMobi App Discovery Network™, we are pleased to bring the platform to Android devices to provide App developers with a cost-effective platform changing the game for App developers who desire non-incentivized installs of their apps to build true lifetime value with their installs."

For more information on OfferMobi and the App Discovery Network™, please visit www.OfferMobi.com/developer

About the OfferMobi App Discovery Network:

In addition to OfferMobi's renowned pay-per-performance mobile marketing platform, the company recently launched the Beta version of its App Discovery Network™ platform now available to both Android and iPhone developers, which enables mobile App developers to increase attention and drive high quality installs of their apps with a unique Non-Incentivized Cost-Per-Install (CPI) model that OfferMobi has developed. Developers participating in Beta will be able to sign up for 50 free installs of their Apps.

About OfferMobi:

OfferMobi is the first and leading USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 10,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own premium mobile destinations, popular App owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

For more information, visit www.OfferMobi.com

Media Contact:
Matt Rizzetta
North 6th Agency
917-398-0818
[email protected]

SOURCE OfferMobi