The Desired Result is Always Measurable ROI
Penton executives to share insights on how to get there
NEW YORK, Oct. 7, 2015 /PRNewswire/ -- Three of Penton's industry veterans will being sharing insights on how targeted business marketing solutions deliver measurable ROI at The Folio: Show in NYC October 20 – 21st. The event has been designed to provide the essential tools publishers need to navigate change in the magazine business and across the broader media landscape.
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Penton is in a unique position to drive success for marketers by leveraging three key assets 1) deep understanding of specific industry verticals 2) unparalleled user access to decision-makers and 3) capabilities to create highly compelling content/insights. So it's no wonder that its executives will be speaking on their approaches to audience acquisition, data quality and how marketers should price and package branded content.
The tell-all sessions include:
- George Assimakopoulos, Vice President, Penton Marketing Services: "Secrets to Pricing and Packaging Branded Content"
- Tricia Syed, Vice President, User Marketing & Analytics: "Cool New Interactive Audience Acquisition Tactics"
- Rhonda Wunderlin, Vice President, Performance Marketing: "Growing & Maintaining A Clean, High Quality Database"
About Penton
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
MEDIA CONTACT
Kate Spellman
Penton
212 204 4351
[email protected]
SOURCE Penton
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