The Counter Custom Built Burger Selects MICROS as Its Exclusive POS Provider
The Counter Expands Its Business with MICROS RES and mymicros.net
COLUMBIA, Md., Aug. 11 /PRNewswire-FirstCall/ -- MICROS Systems, Inc. (Nasdaq: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that The Counter Custom Built Burgers has completed the rollout of the MICROS Restaurant Enterprise Solution (RES) and mymicros.net reporting and business intelligence features for all of its sites. MICROS provides committed local support to each of The Counter's twenty-four domestic and two international sites.
Following a thorough review of technology providers, The Counter selected MICROS after opening its third location, to provide the company with a reliable point-of-service solution to support its business plan for aggressive growth. The Counter proudly features an extensive list of menu items, and with over 312,120 different burger combinations, The Counter required a solution with functionality that allows employees to quickly and efficiently enter order combinations. MICROS RES provides a screen flow to clearly and concisely emulate The Counter's complex ordering process, providing it with the tools to offer superior customer service.
In order to effectively manage The Counter's rapidly expanding franchise, MICROS's mymicros.net robust reporting and business intelligence modules were implemented to compile and organize financial and operational information in easy-to-view online reports. By placing emphasis on business analysis, mymicros.net offers a greater scope of reporting that goes well beyond the reports generated solely on the POS level.
"MICROS's strong business model and international resources make it the perfect partner for The Counter," explained Jeff Weinstein, Founder/CEO of The Counter. "MICROS RES fully supports our current needs as well as offers us room to grow, and mymicros.net provides us with real-time information on sales and business metrics throughout the entire organization and franchise operator community. We are excited to continue working with MICROS as we expand our use of technology."
"We are thrilled to have been selected by The Counter to manage its technology needs," stated Ed Chapel, Senior Vice President of North American Distribution, MICROS Systems, Inc. "Through our comprehensive solution and reliable local support teams, MICROS is committed to providing The Counter with the tools to help manage its business functions and focus on its expanding business."
About The Counter
Founded in 2003 by Jeff Weinstein, Culver City, Calif.-based The Counter® is the 21st-century equivalent to the classic burger joint, offering a fresh, unconventional approach to the American tradition of creating the ultimate premium burger with its inviting industrial decor, today's music and outstanding food in a laid-back family atmosphere. The Counter has quickly gained national acclaim. In July 2005, GQ magazine columnist Alan Richman named The "Build Your Own Burger" to his list of the best burgers in America and "The Oprah Winfrey Show" featured The Counter's inclusion on Richman's list in a 2006 show highlighting the "20 Hamburgers You Must Eat Before You Die." The Counter has also been featured in several other major publications including Travel + Leisure, the Los Angeles Times and Food & Wine magazine. In 2008, The Counter was chosen as one of six Nation's Restaurant News' Hot Concepts. There are currently 24 locations in the United States and 2 international locations. For more information, visit www.thecounterburger.com.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 25,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 90,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to [email protected].
The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their respective owners.
SOURCE MICROS Systems, Inc.
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