The Corelle® Brand Launches National Wedding Registry Month

ROSEMONT, Ill., May 1, 2013 /PRNewswire/ -- The Corelle® brand today announced a partnership with number-one wedding resource The Knot to launch National Wedding Registry Month this May. Various aspects of the wedding registry experience can cause anxiety; in fact a recent survey of brides-to-be from The Knot uncovered that 75 percent of brides-to-be find the process to be overwhelming*. Corelle and The Knot have teamed up to provide tips to help brides-to-be navigate the registry process with ease.

"Brides-to-be often enter the wedding registry process with excitement, but come to find the experience stressful," said Anja Winikka, site director of TheKnot.com. "That's why we're supporting Corelle in launching National Wedding Registry Month to prepare brides for the experience. As a bride-to-be myself, I found these tips useful while registering for my upcoming wedding."

National Wedding Registry Month Tips and Tricks

• Get Ahead of the Game. Start your wedding registry six months prior to your wedding or earlier. More than half of brides (52 percent)* find creating, updating and managing their registry demanding. Starting early will alleviate some of the pressure.
• Make an Action Plan. Discuss and decide what you want and need for your home as a couple before starting the registry process. Remember to consider your likes, interests now and in the future.
• Do Your Homework. Three out of four brides (75 percent)* anticipate replacing registry items over time due to daily wear and tear. Do your due diligence to find quality, long-lasting, durable items that will last decades. The new Boutique™ by Corelle® collection delivers embossed, elevated dinnerware, perfect for brides-to-be who seek great style paired with high quality. With two designs, Cherish and Swept, Boutique by Corelle dinnerware delivers subtle sophistication paired with Corelle's exclusive, durable Vitrelle® glass. The line is break and chip-resistant, microwave and dishwasher safe, lightweight, easily stackable and stylish.
• What's Your Style? 47 percent of brides* stress about finding and agreeing on items for their registry with their fiances. Discuss and align styles before hitting the stores to avoid disagreements along the way.
• Be Yourself. Non-traditional registry items are becoming increasingly popular. If you will get more use out of camping gear or board games, add those personalized items to your registry!
• The Bare Necessities. Kitchen appliances, serving pieces, cookware, etc. may be top-of-mind when registering, but don't forget storage and bakeware! Pyrex® Easy Grab™ Glass Bakeware touts easy-to-handle dishes, lets you cook, bake and serve; perfect for everyday use and entertaining. CorningWare®, America's number one ceramic bakeware brand, refreshed its iconic French White® line to deliver contemporary design and improved ease of use.
• Check Your Lists. Remember to check your registry regularly to ensure there are always available options at various price points for your guests.
• Enjoy! This is part of the process leading into wedded bliss! Follow these tips to complete this step with ease and have some fun along the way. Receiving gifts for your married life is exciting!

To celebrate National Wedding Registry Month, the Corelle National Wedding Registry Month Sweepstakes provides the chance for one lucky bride-to-be to win her entire wedding registry! Brides-to-be who "like" the Corelle brand Facebook page between now and May 29, 2013, can enter for a chance to win their entire wedding registry up to $5,000.

For more National Wedding Registry Month tips, and to enter for a chance to win your entire wedding registry, visit www.facebook.com/corelledining.

*Source: Corelle National Wedding Registry Month survey of brides-to-be as fielded by The Knot in March / April 2013.

About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware, glass, ceramic and metal bakeware, tabletop products, cutlery and kitchen tools sold under well-known brand names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates employ approximately 3,222 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit www.worldkitchen.com. Corningware and Pyrex are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC. 

About The Knot
The Knot is the nation's leading wedding resource, reaching nearly every bride in America through the number-one wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.

Contact: Jamie Dammrich
Zeno Group
312-823-0041
[email protected]

SOURCE World Kitchen, LLC

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