The Convergence Of Marketing And Technology Is Creating Pathways To Business Growth

MIAMI, May 14, 2013 /PRNewswire/ -- The South Florida Technology Alliance (SFTA) and LAB Miami will host a business technology education program featuring a panel discussion titled, "Social Technology: How the Convergence of Marketing and Technology Blazes Pathways to Business Growth." The panel moderated by David Carr, Editor of InformationWeek will focus on how dynamic companies are harnessing new social and collaborative communication strategies and tools to drive business growth. The event takes place from 6:00 p.m. to 8:30 p.m. on Thursday, May 23, 2013, at The Lab Miami, 400 NW 26^th Street, Miami, FL 33127. 

Dynamic companies recognize that it's not just about having a social presence or a huge number of followers. The main value to businesses resides in how insights obtained through social technologies are integrated into core business processes and are executed at scale.

Panelists include:

• Fabio P. Dias, Business Unit Executive, North America Channels and General Business, IBM Collaboration Solutions, IBM
• Rob Gonda, Global Head of Emerging Technology & Innovation, SapientNitro
• Chad Grospe, Sr. Account Director, Razorfish
• Mitch Pierce, Founder and CEO, SocialExtract

Moderator:  David F. Carr, Editor of Information Week

WHAT: Panel discussion on social technology's role in the growth of businesses: "Social Technology: How the Convergence of Marketing and Technology Blazes Pathways to Business Growth"

WHO:  South Florida Technology Alliance and LAB Miami, and sponsor FPL FiberNet

WHEN: Panel discussion from 6:00 p.m. to 8:30 p.m., Thursday, May 23, 2013

WHERE:        
The LAB Miami
400 NW 26^th Street, Miami, FL 33127

COST: Non-Members: $55; SFTA Standard Member: $25; SFTA Premier Member: $15; Students: $10 (students must register with email address ending with .edu)

REGISTER:  https://www.southfloridatech.org/upcoming-events/may-23-2013/

CONTACT:  Linda Gove: (954) 239-9739 or [email protected]

MEDIA: The event is free and open to the news media. For more information, journalists may call Gabriela Reyes at Roar Media at (305) 403-2080 or send an e-mail to [email protected].

About the South Florida Technology Alliance
The SFTA promotes the growth, success and awareness of the South Florida technology community. Its member roster includes South Florida's leading high-tech, high-growth companies. Through events, networking, programs and education, the SFTA provides south Florida's technology-related companies, academic institutions, and entrepreneurs with an active forum to grow the business of technology. For more information about the SFTA, visit www.SouthFloridaTech.org.

Editor's Note:  Panelists are available for media interviews

MEDIA CONTACTS:
Roar Media
Gabriela Reyes
[email protected]
(305) 403-2080
www.roarmedia.com

SOURCE South Florida Technology Alliance

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