The Content Factor Adds Diane Maxson as Vice President

ATLANTA, Feb. 10, 2014 /PRNewswire/ -- The Content Factor, an Atlanta-based content marketing agency, has added Diane Maxson as vice president and partner.

Maxson brings a depth of expertise from more than 20 years in marketing and communications for leading companies such as Sage Software, ADP, AGL Resources, and the Federal Home Loan Bank of Atlanta.

"As content marketing matures from a niche activity to a mainstream marketing imperative, we are seeing strong growth," said Paul McKeon, president of The Content Factor. According to the Content Marketing Institute, 54% of B2B marketers intend to increase their investment in content marketing in 2014.

"Diane strengthens our team considerably," noted McKeon. "Among other skills, she has the ability to understand and articulate marketing strategy and the talent to translate that into thoughtful and engaging content."

In her new role, Maxson will be engaged in business development and in the delivery of meaningful content to The Content Factor's roster of clients, which includes Blackboard, ShopVisible, MedAssets, IHS, Scientific Games, and others in the technology, healthcare, financial services, retail services and energy industries.

About The Content Factor

The Content Factor, an Atlanta-based content marketing agency, has been helping companies find their content voice since 2004. The team of experienced content creators and architects works with clients to develop content marketing strategy and then produces content assets that get its clients noticed and engaged. The firm specializes in the development of white papers, research briefs, infographics, videos and much more. For more information, call 770-457-2489, visit www.contentfactor.com or email [email protected].

Multimedia Assets associated with this release: Photo: http://photos.prnewswire.com/prnh/20140210/AT61747

SOURCE The Content Factor

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