The Container Store(R) Seals up Trusonic(R) for In-Store Background Music

LA JOLLA, Calif., May 6 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores, today announced that The Container Store, the nation's leading retailer of storage and organization products, will deploy Trusonic's in-store music solution to all of their locations.

Consistent with The Container Store's mission of providing innovative products to help organize people's lives, Trusonic will customize a music program to harmonize the retailer's shopping environment.  Trusonic's leading-edge Internet-connected media player will enable The Container Store to receive daily updates and to audit their music and messaging across each of their locations through an easy-to-use web interface.

"The combination of Trusonic's ability to customize music for our customers and our associates, as well as the ability to update music as often as we like to ensure a consistent brand sound, set them apart from other background music service providers," said Kelley McDonald, Marketing Director, The Container Store.  "We're pleased to be deploying Trusonic's leading edge music and messaging delivery system to our locations across the country."

"Trusonic continues to demonstrate its compelling value proposition in winning new business from well-known retail and hospitality partners," said Lorne Abony, Chief Executive Officer of Fluid Music Canada. "We look forward to supporting The Container Store's success."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information email Mark Elfenbein at [email protected] or visit: www.trusonic.com.

About The Container Store

Today, with locations from coast to coast, our stores average 25,000 square feet and showcase more than 10,000 innovative products to help customers save space and, ultimately, save them time. The store layout is divided into lifestyle sections marked with brightly colored banners such as Closet, Kitchen, Office and Laundry. Wherever you look in the store, there's always someone in a blue apron who's ready to help solve everything from the tiniest of storage problems to the most intimidating organizational challenges. Customers receive unparalleled service, along with fresh ideas and a very interactive shopping experience

SOURCE Fluid Music Canada's Trusonic, Inc.

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