The Conference Board Consumer Confidence Index® Rebounds

But Consumers' View of Business Conditions Remains Guarded

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Mar 31, 2015, 10:00 ET

NEW YORK, March 31, 2015 /PRNewswire/ -- The Conference Board Consumer Confidence Index®, which had decreased in February, improved in March. The Index now stands at 101.3 (1985=100), up from 98.8 in February. The Expectations Index increased from 90.0 last month to 96.0 in March. The Present Situation Index, however, decreased from 112.1 in February to 109.1 in March.

The monthly Consumer Confidence Survey®, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was March 19.

Lynn Franco, Director of Economic Indicators at The Conference Board, said: "Consumer confidence improved in March after retreating in February. This month's increase was driven by an improved short-term outlook for both employment and income prospects; consumers were less upbeat about business conditions. Consumers' assessment of current conditions declined for the second consecutive month, suggesting that growth may have softened in Q1, and doesn't appear to be gaining any significant momentum heading into the spring months."

Consumers' assessment of present-day conditions turned moderately less favorable for a second straight month. The percentage saying business conditions are "good" was unchanged at 26.7 percent, while those claiming business conditions are "bad" increased from 16.7 percent to 19.4 percent. Consumers were mixed in their assessment of the job market. The proportion stating jobs are "plentiful" edged up from 20.3 percent to 20.6 percent, while those claiming jobs are "hard to get" also edged up from 25.1 percent to 25.4 percent.

Consumers' optimism about the short-term outlook, which had declined last month, rebounded in March. The percentage of consumers expecting business conditions to improve over the next six months decreased slightly, from 17.6 percent to 16.7 percent; however, those expecting business conditions to worsen also fell, from 8.9 percent to 8.0 percent.

Consumers' outlook for the labor market saw stronger gains. Those anticipating more jobs in the months ahead increased from 13.8 percent to 15.5 percent, while those anticipating fewer jobs declined from 14.8 percent to 13.5 percent. The proportion of consumers expecting growth in their incomes improved from 16.4 percent to 18.4 percent, while the proportion expecting a drop declined from 10.8 percent to 9.9 percent.

Source:
March 2015 Consumer Confidence Survey^®
The Conference Board

About The Conference Board
The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. www.conference-board.org

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

SOURCE The Conference Board