The Conference Board Consumer Confidence Index® Decreases

Index Falls Slightly in March after Large Gain in February

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Mar 27, 2012, 10:00 ET

NEW YORK, March 27, 2012 /PRNewswire/ -- The Conference Board Consumer Confidence Index^®, which had increased in February, pulled back slightly in March. The Index now stands at 70.2 (1985=100), down from 71.6 in February. The Present Situation Index, however, increased to 51.0 from 46.4. The Expectations Index declined to 83.0 from 88.4 in February.

The monthly Consumer Confidence Survey^®, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was March 15.

Says Lynn Franco, Director of The Conference Board Consumer Research Center: "Consumer Confidence pulled back slightly in March, after rising sharply in February. The moderate decline was due solely to a less favorable short-term outlook, while consumers' assessment of current conditions, on the other hand, continued to improve. The Present Situation Index now stands at its highest level in three and a half years (61.1, Sept. 2008), suggesting that despite this month's dip in confidence, consumers feel the economy is not losing momentum."

Consumers' appraisal of current conditions improved in March. Those claiming business conditions are "good" increased 14.3 percent from 13.7 percent. However, those claiming business conditions are "bad" also increased, to 32.7 percent from 31.7 percent. Consumers' assessment of the job market was mixed. Those saying jobs are "plentiful" increased to 9.4 percent from 7.0 percent, while those stating jobs are "hard to get" also rose, to 41.0 percent from 38.6 percent.

Consumers were less optimistic about the short-term outlook than they were last month. The proportion of consumers expecting business conditions to improve over the next six months increased to 19.2 percent from 18.9 percent. However, those anticipating business conditions will worsen also rose, to 13.5 percent from 11.8 percent. Consumers' outlook for the labor market was moderately less upbeat. Those anticipating more jobs in the months ahead decreased to 17.3 percent from 18.8 percent, while those anticipating fewer jobs increased to 18.3 percent from 16.4 percent. The proportion of consumers expecting an increase in their incomes improved slightly to 15.8 percent from 15.5 percent.

Source:
The Conference Board Consumer Confidence Survey^®March 2012

About The Conference Board
The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world's leading organizations with the practical knowledge they need to improve their performance and better serve society. The Conference Board is a non-advocacy, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States. www.conference-board.org

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

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