The Company Store Launches 'Buy One, Give One' Comforter Donation Program to Benefit Homeless Children Across the U.S.

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Jan 24, 2011, 10:08 ET

LaCROSSE, Wis., Jan. 24, 2011 /PRNewswire/ -- The Company Store today announced the launch of a Buy One, Give One Comforter Donation Program to benefit homeless children across the country. With this initiative, The Company Store will donate a new comforter to a homeless child with every comforter purchased from their web site or catalog. As the children transition from temporary to more permanent housing, the children will be able to take their new comforters with them to their new home.

(Photo: http://photos.prnewswire.com/prnh/20110124/NY34206 )

"We're pleased to partner with charities nationwide on such a vital initiative," says Dennis Warner, Chief Marketing Officer of The Company Store. "There are a significant number of homeless children in this country who do not sleep in their own home, in their own bedroom. The Company Store is committed to bringing some comfort to these children in need."

According to The National Center on Family Homelessness (www.familyhomelessness.org), families with young children comprise a staggering 34% of America's homeless population. In a given year, 1 in 50 American children is homeless, affecting over 1.5 million children across the country and jeopardizing their health and well-being on a daily basis. Numerous charitable organizations work tirelessly to provide relief and shelter to homeless families, and The Company Store has pledged to aid their efforts.

"Day in and day out, these groups work to deliver services and care to families until they can get into permanent housing. We hope that the donated comforters will raise the spirits of thousands of children and their families as they work to rebuild their lives." says Dennis Warner, CMO of The Company Store.

For more information on this worthy undertaking, please contact either Lance Buckley or Tricia Summers via phone at (212) 243-1431, or via e-mail: [email protected] or [email protected]

About The Company Store

The Company Store, known for its comfort, design and value since 1911, offers top quality, down comforters and pillows, sheets, towels, and home accessories. The best-selling, American-made LaCrosse Comforter offers unique craftsmanship ensuring the ultimate in sleeping comfort, a lifetime guarantee and is available in a full palette of fashion colors. Other top collections include wrinkle-free bedding, fashion quilts, and a bamboo collection that features sheets, towels, blankets and loungewear. The Company Store offers extensive monogramming, and other custom services in their LaCrosse, Wisconsin factory. The Company Store sells its merchandise through catalogs and the internet at www.thecompanystore.com.

SOURCE The Company Store