The Columbus Dispatch Unveils New Branding Campaign

COLUMBUS, Ohio, Feb. 20, 2014 /PRNewswire/ -- The Columbus Dispatch now has a new brand campaign that combines its tradition, innovative spirit and love of Central Ohio.

"Experience. Discover. Pursue." embodies 142 years of history and tradition of the newspaper while embracing new ways to tell the stories that impact Central Ohio.

"Our job is to consistently reinforce with readers the commitment and conviction of this newspaper to continue to serve as our community's watchdog," said Phil Pikelny, VP & Chief Marketing Officer, Dispatch Printing Company.

A year after The Columbus Dispatch's bold new redesign, Pikelny said the new branding vision continues "unprecedented collaboration" between the editorial, marketing and subscription sales teams to redefine what a newspaper can mean to readers.

• Experience what it's like to be at an event the reader physically can't attend.
• Discover something new in a definitive guide for the region.
• Pursue the truth on a daily basis.

"Columbus Dispatch readers have been with us through 27 presidents, 41 governors and every season of Ohio State football," Pikelny said. "The new tag line 'Experience. Discover. Pursue.' is a true reflection of the possibilities The Dispatch presents our hundreds of thousands of readers each day."

ABOUT THE DISPATCH PRINTING COMPANY

The Dispatch Printing Company, a privately held, family-owned media organization based in Columbus, OH, owns a variety of print, broadcast and digital news and information companies.  The company flagship is The Columbus Dispatch.  Other affiliates of The Dispatch Printing Company include WBNS-10TV, 97.1 The Fan Sports Radio, ThisWeek Community Newspapers, alive!, Dispatch Digital (with more than two dozen Central Ohio websites), Capital Style, Crave, Columbus Parent, Columbus Monthly, Columbus C.E.O, Radio Sound Network, On Target Marketing/TheBAG, a dozen specialty magazine publication, including Columbus Bride, CityGuide, and Crave Restaurant Guide and a show division that produces The Central Ohio  Home & Garden Show, 10TV Health & Fitness Show, The Fall Home & Garden & Holidayfest, and WTHR-TV and SkyTrak Weather (WALV-CA) in Indianapolis, Indiana, including the WTHR Health & Fitness Expo.

Contact: Sarah Irvin Clark, 614-296-4057
Phil Pikelny, 614-461-5222

SOURCE The Dispatch Printing Company

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