The CLORALEN® Cleaning Institute Offers Practical Cleaning Tips For Tough Stains, Laundry And Bathrooms, And The Chance To Win A New Washer & Dryer!

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Jul 18, 2016, 10:22 ET

HOUSTON, July 18, 2016 /PRNewswire/ -- "Cleaning with bleach-based products can be confusing to many consumers," says Etna Martinez, Biochemist and Household Cleaning Expert at The CLORALEN® Cleaning Institute. The Institute provides consumers with efficient, cost-effective, and practical ways to clean household and personal items.

The CLORALEN® Cleaning Institute has launched its new website, cloraleninstitute.com this month.

Make your bathroom sparkle with CLORALEN(R) Advanced Formula.

Guidance from the Institute on how to best use color safe bleach, chlorine bleach and bleach cleaners can be found in videos featured on the new website and on YouTube, EverydayCleaningTips.com, and CLORALEN.com. In addition, there is a free cleaning guidebook titled, Let's Learn Together available for consumers. Numerous easy to follow bleach cleaning tips are featured in the videos and the 38-page guidebook.

In conjunction with the website launch, the Institute is sponsoring The CLORALEN® Institute Sweepstakes in California and Texas. The Grand Prize winners from each State will win a new Washer & Dryer. Consumers can enter online, in-store and by mail. The Sweepstakes runs through August 31^st. 2016 and no purchase is necessary to enter.

The CLORALEN® family of products has faithfully served consumers to better clean household surfaces, bathrooms and laundry. Flagship products include: 3-in-1 Power Bleach, Max Bleach Gel, Advanced Formula Bleach Plus Detergent, Stain Remover & Color Protection, Bathroom Cleaner with Bleach and Multipurpose Cleaner with Bleach. Color safe bleach, chlorine bleach and bleach cleaners deep cleans, deodorizes and makes cleaning go easier and faster. These products are presented with different fragrances that freshen and aromatize.

About AlEn USA
AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. AlEn USA has a broad portfolio of brands including CLORALEN^®, ENSUEÑO^®, PINALEN^®, PINOL^®, FLASH^®, Xtra-Pine^®, and Pine-o-Pine^®. AlEn USA has a strong manufacturing base and multiple products including bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. www.alenusa.com