The CementBloc/Indigenus Announce Expansion of Global Relationship with UCB

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Jun 05, 2012, 01:26 ET

NEW YORK, June 5, 2012 /PRNewswire/ -- Today The CementBloc announced that UCB has selected it as its worldwide agency of record for Cimzia. This is an expansion of a seven year US-based relationship between UCB and The CementBloc and follows a review that included US- and Europe-based agency networks. The CementBloc along with its partner agencies within the Indigenus network will be responsible for integrated professional and patient communications in all major markets.

Rico Viray, Founding Partner of The CementBloc and Chairman of Indigenus said, "This is a great vote of confidence from one of our long-term clients. We are all proud of what we've accomplished together for Cimzia and we're looking forward to reaching new heights together as we tap into the entrepreneurial power and innovative value of Indigenus."

Indigenus is the largest independent global network of entrepreneurial healthcare creative agencies. Indigenus was formed in 2004, and became an agency-owned LLC in 2011. The network provides 100% global coverage, with 13 agencies serving major and emerging markets: The CementBloc (USA), PAN Advertising Limited (UK), umbilical (Spain), Strategik & Numerik (France), serviceplan health & life (Germany), thenewway (Italy), g Healthcare (Turkey), Marketing Latino (Mexico), Sorento Healthcare Communications (India), PharMa International Inc (Japan), Thanks Comunicacao (Brazil), Lindh & Partners (Sweden), and Mico Publicidad (Argentina). Indigenus is currently credentialing potential agency partners in China, Canada, Australia, and New Zealand. Secondary markets are served by the Worldsourcing Initiative (WIN), which centralizes rollout to drive brand consistency and cost-efficiency. Visit www.indigenus.net to learn more.

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.

http://www.thecementbloc.com/

SOURCE The CementBloc