The CementBloc Commits to Helping Customers Navigate the Shifting Payer Landscape

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Jul 12, 2013, 01:00 ET

NEW YORK, July 12, 2013 /PRNewswire/ -- The CementBloc has enhanced leadership and added staff and capabilities to its fast-growing Payer Strategy team. "The implementation of the Affordable Care Act (ACA) is disrupting the market, especially for payers who are seeing their segment change from traditional health plans into complex, integrated, value-driven systems," says Jennifer Matthews, Managing Partner. "The Payer Strategy capability at The Bloc is designed to support our clients' ability to respond to this transformation."

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Dan Sontupe was recently promoted to EVP of Payer Strategy and Market Access after leading a very successful period of triple-digit growth. Prior to joining The Bloc, Mr. Sontupe was Director of Client Services at Ogilvy-CommonHealth Payer Marketing. Previously, he was Director of Payer Marketing at Watson Pharmaceuticals and a managed-markets product manager at Sanofi-Synthelabo. Mr. Sontupe quickly added Greg Williams, VP, and John Knutila, Director of Content Strategy, to his team. Both Mr. Williams and Mr. Knutila provide deep experience in the payer markets on both the manufacturer and advertising agency sides of the business.

"Today, a brand needs to go beyond efficacy, safety, and HEOR. That's why The Bloc offers a new value equation encompassing contracting and analytics, patient support and adherence programs," says Mr. Sontupe. "We have alliances with multiple reimbursement and strategy organizations, as well as stakeholder certification organizations. We also have a full-service analytics team who develop inputs and variables to track ROI and drive insights. And we leverage The Bloc's impressive creative track record to create fully integrated professional, consumer, and multichannel material for all audiences."

The CementBloc Payer Strategy Team creates a customer-centric value equation for your brand through a full suite of managed markets and value-oriented communications tools, including US and Global Value Story development, FDAMA 114 tools, field representative pull-through materials, and patient support branding and messaging, along with payer segmentation and targeted communication plans. For more information on what the Payer Strategy Team can deliver for you and your brand, contact Dan Sontupe at 212-524-6264 or at [email protected].

Visit http://www.convergenttimes.com/building-new-brand-value-in-todays-changing healthcare-landscape for a look at the new trends in healthcare as seen through the perspective of the Payer Strategy Team presence at the Academy of Managed Care Pharmacy (AMCP) convention this year in San Diego.

Convergent Times is an online and print publication from The CementBloc that reflects today's health and wellness marketplace, where a brand must speak in one resounding voice to healthcare professionals, payers, consumers, and patients. It brings together many voices from diverse fields offering their thoughts on how brands can effectively get their message out and make an impact in today's healthcare advertising space.

About The CementBloc: The CementBloc is a leading multichannel healthwellness communications company, working to drive belief in the promise of our clients' brands. The company was founded in 2000 by Susan Miller Viray and Rico Viray and is based in New York.

www.thecementbloc.com

SOURCE The CementBloc