The CementBloc Announces the Launch of ConvergentTimes.com

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Nov 01, 2011, 03:58 ET

NEW YORK, Nov. 1, 2011 /PRNewswire/ -- The CementBloc has announced the launch of ConvergentTimes.com (www.ConvergentTimes.com), the first online forum for emerging innovations in health and wellness marketing communications. ConvergentTimes.com provides thought leadership in every aspect of health and wellness marketing, from customer insights to channel strategies to measurement and analytics.

ConvergentTimes.com will feature articles, podcasts, and tutorials that demonstrate how to leverage converged thinking to solve real-life business problems. The site is launching with a variety of topics, including iPad selling strategies, healthcare applications, online social etiquette for healthcare brands, the use of new media and technologies to reach consumer and professional audiences, and the role of effective payer and access strategies.

"ConvergentTimes.com is an opportunity for professionals in our industry to check out what some of the brightest minds are saying about marketing in the health and wellness space," explained Elizabeth Elfenbein, Partner at The CementBloc. "We welcome comments and, even better, our peers' own ideas about how convergent thinking can drive results."

About The CementBloc: The CementBloc is a leading multichannel health and wellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.

http://www.thecementbloc.com

SOURCE The CementBloc