The Ceiling Fan: The Home Accessory You Didn't Realize You Couldn't Live Without

MEMPHIS, Tenn., Oct. 31, 2018 /PRNewswire/ -- When it comes to ceiling fans, standard belief reigns that little thought goes into fan selection, and form naturally trumps function. A recent survey conducted by leading ceiling fan manufacturer, Hunter Fan Company, challenged that conviction, proving that form and function actually measure similarly in the selection of a ceiling centerpiece. With no end in sight for renovations and fixer uppers, more than 49 percent of respondents helped support consumers' inherent value for the ceiling fan, selecting it as the first project they'd tackle when making home updates.

When it comes to personal design approach, the majority of respondents fell into two buckets –  54 percent expressed a fondness of simpler décor that complements their existing style, while others favored a space that speaks to their creative side (32%). Hunter's robust selection of more than 700 designs provides a myriad of options, no matter the preference – from shades of fresh white to light mint, bold metallics to matte black, styles ranging from mid-century to farmhouse chic, and models to satisfy all installation locations, including outdoor/damp-rated options, Low Profile^®, and more.

Functionality often drives the need for a ceiling fan purchase, while design and aesthetic ultimately takes precedent when shopping. Nevertheless, both are null-in-void when the product produces sub-par performance once installed. Unrelenting squeaking (47%), poor air circulation and the pet peeve of getting up to turn the fan on and off after laying down to rest (52%), are the most frequently expressed woes that influence performance satisfaction. From WiFi^®-enabled SIMPLEconnect^® smart fans like the Apache, Symphony and Brunswick, to Surespeed™ Guarantee fans that ensure top airflow like the Cedar Key, and more than 40 percent of products operated by the simple click of a remote, Hunter's collection has no shortage of performance solutions.

"Providing both functional and design-forward products is our main focus," said Hunter CEO, John Alexander. "Consumers don't often recognize the impact a fan can make in their space, until it doesn't meet their standards. Whether it's the room's focal point or used to control temperature, we strive to make a product that fits into their lives, complements their style, and gets the job done."

Hunter continues to provide the largest and most diverse product offerings in the industry, answering both the functional and aesthetic desires of consumers from across the country. To learn more about this unexpected home décor must-have and how you can find the perfect fan to fit your space, visit Hunterfan.com.

About Hunter Fan Company

Keeping homes 'Quietly Cool since 1886', Hunter Fan Company is the world's original ceiling fan manufacturer. As the #1 most installed ceiling fan for over 130 years, Hunter continues to provide a deep heritage of performance, comfort and everyday style for any room, giving consumers confidence, peace-of-mind and ultimately more control over their home environment. The Memphis-based brand is in the midst of an unprecedented new product launch—offering an array of over 100 new models, from rustic and contemporary designs to classic and retro statement pieces. In addition, the brand has recently debuted their exclusive line of WiFi^®-enabled SIMPLEconnect^® fans, which are now compatible with Apple HomeKit, Google Assistant and Amazon Alexa. As an industry-leader, Hunter's cutting-edge design and quality craftsmanship continues to bring unmatched performance into every space. Hunter ceiling fans are available on Hunterfan.com, as well as in lighting showrooms, home centers and online retailers nationwide.

For more information, visit HunterFan.com, and connect with Hunter Fan Company on Facebook, Instagram, Pinterest, YouTube and Twitter.

Media Contacts:

Olivia Abbazia
the / zimmerman / agency
[email protected]
(850) 668-2222

SOURCE Hunter Fan Company

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