The Canadian Press Broadcasts Live TIFF Red Carpet Star Events With Dejero

Bono, Edge, Brad Pitt, Angelina Jolie, Madonna Events Streamed To Major Media Outlets

WATERLOO, ON, Sept. 16, 2011 /PRNewswire/ - Dejero, creator of the award-winning 4G/3G/WiFi wireless live television transmission solution: Dejero LIVE+, announced today that The Canadian Press used Dejero LIVE+ to stream a number of red carpet events at the Toronto International Film Festival (TIFF) to major media outlets. TIFF is an international leader in film culture that draws worldwide attention and celebrities.

Gregory Bonnell, Acting Director of Online News for The Canadian Press explains, "The Canadian Press (CP) used the Dejero LIVE+ for three red carpets during the Toronto International Film Festival, streaming live to several major media client websites from outside Roy Thomson Hall. Since no hardline or dedicated WiFi connection was available, CP relied on Dejero's ability to use multiple bonded cellular signals to provide a live feed. We entered this experiment with the full knowledge that cellphone use by thousands of rabid film fans at the same galas could sink our transmission. To our delight the signal held, with very little breakup or pixellation. This allowed us to live stream Bono and the Edge of U2 on September 8th, Brad Pitt and Angelina Jolie the next evening, and Madonna on the 12th. The technology marks a first for The Canadian Press as the national news agency moves further into providing web clients with the latest in video technologies. Traditional delivery of live news events via satellite trucks is far too costly for non-broadcasters. Technology like Dejero LIVE+ allows non-broadcasters to enter a new game, live video streaming - a game that promises to reshape how people consume news online."

"The Toronto International Film Festival creates excitement around the world in the movie industry," said Dan Mance, CEO. "Dejero was thrilled to be chosen by The Canadian Press to assist them in their drive to lead in live video streaming of important news events."

Dejero LIVE+ comprises four components: the Dejero LIVE+ Transmitter is a portable hand held HD/SD transmitter that connects to a camera and goes live with the push of a button; the Dejero LIVE+ Cloud Manager, the online manager that connects transmitters to video receiving servers for studio repurposing or web streaming; and either the Dejero LIVE+ Broadcast Server, the receiving unit that typically resides in a studio rack to decode the live video transmission for ingest or the Dejero LIVE+ Streaming Server that is a cloud-enabled server that receives live transmission for instant web or mobile device streaming..

About The Canadian Press
The Canadian Press is Canada's most trusted news source and leader in providing real-time, bilingual multimedia content for online, mobile and emerging platforms. Approximately 250 journalists deliver news stories, photos, graphics, audio and online video, plus news coverage from The Associated Press, to daily newspapers, radio and TV stations and websites. Clients depend on The Canadian Press for reliable, accurate and fast coverage, written and edited according to the standards set for the industry by The Canadian Press Stylebook.

About Dejero
Dejero, located in Waterloo, Ontario, Canada, introduces a new era in live television broadcasting through its portable wireless LIVE+ Platform. Innovative engineering from wireless experts combined with input from experienced broadcasters have produced the Dejero LIVE+ Platform. The revolutionary LIVE+ gives greater mobility, including access to locations such as airports, high security areas, rooftop events and can even broadcast from a moving vehicle.  Dejero expands broadcast newsgathering capabilities.

For more information visit:
www.dejero.com

Dejero brief overview video:
http://www.dejero.com/products

SOURCE Dejero Labs Inc.

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