The "Calling All Conditioners" Fekkai Event at Saks Fifth Avenue

NEW YORK, Oct. 6, 2011 /PRNewswire/ -- Frederic Fekkai, the brand renowned for luxury hair care products is pleased to announce their "Calling All Conditioners" day, exclusively at Saks Fifth Avenue.

(Logo:  http://photos.prnewswire.com/prnh/20090220/NY73421LOGO )

Hair is your best accessory and Frederic Fekkai wants everyone to have silky, smooth tresses!  To show consumers how to achieve their best personal style, Frederic Fekkai is inviting consumers to Saks Fifth Avenue stores nationwide on Thursday, October 27th to exchange any full sized conditioner they currently use for one full sized 8oz Fekkai Advanced conditioner of their choice, a $25 value, while supplies last.

The promotion is part of the exciting "Hair by Fekkai, Life by You" campaign from Fekkai and includes the chance to take home a best-selling conditioner.  A Fekkai team representative will be on-hand to offer a personalized consultation complete with a corresponding complimentary product to help them achieve soft, luxurious hair!  Product options include: Brilliant Glossing Conditioner, Salon Technician Color-Care Conditioner, and Full Blown Volume Conditioner.

Combining select ingredients and advanced technologies in every facet of development, the Fekkai Advanced product collection delivers salon-proven results through a blending of luxury and science.

Fekkai invites current devotees as well as new consumers to Saks Fifth Avenue for their complimentary full size conditioner. Experience the very best that Fekkai has to offer- luxurious textures, invigorating scents and unparalleled results that only Fekkai can deliver!  The Calling All Conditioners event will run nationwide throughout the day at Saks Fifth Avenue Fekkai counters!  Try Fekkai today and experience salon proven results.

The Calling All Conditioners event is limited to one styling product per customer and is only available while supplies last.

For additional information about Fekkai's Calling All Conditioners please visit www.fekkai.com.

About Frederic Fekkai & Co.

Frederic Fekkai & Co. is the leader in luxury hair care, offering a complete range of innovative products and exclusive, full-service salons. The Company is dedicated to creating a unique portrait of style for each individual. Fekkai products are distributed through the finest beauty retailers around the world and, of course, in the world famous Frederic Fekkai Salons.  

Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 51 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.

SOURCE Frederic Fekkai

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