The California Redwood Company Launches Dream Builder Web Site Tool

EUREKA, Calif., July 11, 2011 /PRNewswire/ -- The California Redwood Company today announces the launch of Dream Builder, an inspirational online experience that gives homeowners easy-to-use tools for creating the perfect outdoor living room.  The Dream Builder tool is free and can be found at www.californiaredwoodco.com.

"Imagining your new deck isn't just fun, it's the first step in planning and The California Redwood Company is here to help," says Carl Schoenhofer, vice president and general manager for The California Redwood Company. "With this new tool, homeowners can see our entire product line and create a dream deck, right down to the finish color.  Even better, this online experience connects the user with local resources to get pricing and a dealer who can make the dream a reality."

With a few clicks, homeowners can choose a setting– Classic California, Lake Tahoe, or Trinidad – and adjust the type of decking and railing as needed.  There's the capability to play with different wood finishes and adjust the daylight settings to see how the deck would look any time of the day, from dawn to dusk. Users can save product combinations they like, and even request a quote based on the design.

Dream Builder is powered by DreamTools technology.  Developed and marketed by Simpson Strong-Tie, DreamTools provides a visual, real-time 3D environment and an engaging, shopping experience.

"Launching a homeowner tool like Dream Builder was a natural fit for our DreamTools technology," said Christian Nolte, director, sales for Simpson Strong-Tie.  "Working with The California Redwood Company, we're able to help homeowners design their dream deck and then confidently work with a contractor to make that dream a reality."  

About DreamTools

DreamTools is an innovative, proprietary e-commerce technology with a proven track record of developing solutions that improve purchase confidence, increase conversion rates and boost average order values for its clients. Targeting the user base of Fortune 1000 retailers in markets with highly interactive web-based products, DreamTools provides a visual, real-time 3D environment and an engaging, value-added shopping experience.  DreamTools is a part of Simpson Strong-Tie Company Inc. For more information, visit www.dreamtools.com and blog www.3dcommerce.com.

About The California Redwood Company

The California Redwood Company, headquartered in Eureka, California, manufactures and distributes high-quality redwood and Douglas-fir lumber products for use in outdoor living, and is a wholly-owned subsidiary of Green Diamond Resource Company. For more information on The California Redwood Company, visit us at http://www.californiaredwoodco.com.

Green Diamond Resource Company is a privately held, integrated forest products company with timberlands in Washington and California, and operates lumber manufacturing facilities in California through its subsidiary The California Redwood Company. Our timberlands and manufacturing facilities have been independently certified as meeting the Sustainable Forestry Initiative (SFI) Standard. For more information on Green Diamond, visit us at http://www.greendiamond.com.

SOURCE The California Redwood Company