The Business of Content Marketing: Drive Revenue Through Syndication

NEW YORK, July 21, 2015 /PR Newswire/ -- When content is your business, an effective content marketing and distribution strategy is necessary to boost visibility and revenue.

MarketResearch.com maintains the most comprehensive collection of market intelligence products and services on the web. In an effort to drive additional awareness about new content, increase revenue through engagement, and to promote their new offerings to key influencers at trade publications and other media outlets, MarketResearch.com needed a content distribution strategy that would efficiently utilize their budget and deliver maximum ROI.

In a recently published case study, PR Newswire partnered with MarketResearch.com to prove that frequent distribution as part of a content promotion strategy is critical to sparking engagement and driving sales.

Download this report now and learn how content distribution can:

• Increase brand awareness with organic media pick-up, and elevate content in search;
• Boost engagement with click-throughs and social sharing;
• Create revenue through lead generation.

For the full details, download PR Newswire's MarketResearch.com Boosts Visibility & Revenue: A Content Distribution Case Study.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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