The Business Marketing Association B2 Awards Program Honors UBM Studios with an Award of Excellence for its Mobile Event Application

CHICAGO and SAN FRANCISCO, June 5, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that it has been honored with an Award of Excellence for the UBM Electronics All-Access Conference Pass application for the ARM TechCon™ event in the Mobile Advertising - Mobile/SmartPhone App category.  The All-Access Conference Pass application is the electronics industry's first tablet application that provides a digital extension to improve attendees' event experiences.  The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers.   

The All-Access Conference Pass application was launched at the ARM TechCon Conference, which was held October 25-27, 2011 at the Santa Clara Convention Center in Santa Clara, CA.  The application allowed conference attendees to access all of the conference's interactive proceedings, including technical sessions as well as white papers, webinars, videos and collateral on a ViewSonic gTablet, an ARM Cortex™-A9 dual core tablet.  The ARM TechCon program included more than 85 sessions led by 102 industry experts, targeting electronic and computer designers to help them connect, learn and engage in next-generation ARM technology-based mobile and embedded technologies.   The application is platform agnostic and works on both tablet and desktop devices.

The technology offered an "Agenda" that allowed users to create a personal calendar for the event, to ensure that they did not miss any sessions critical to their design interests.  Also, the application provided an alert to remind attendees when sessions would be starting.  In addition, the application allowed users to find the content they were interested in viewing and add it to their "Briefcase" for review at their convenience on any device. 

"UBM Studios creates powerful and intuitive mobile solutions that assist event organizers in industries from electronics to healthcare to connect, educate and engage with audiences," said Kate Spellman, President, UBM Studios.  "We continue to see that these solutions enhance an attendee's experience and enable sponsors and exhibitors to get their messages to the right audience.  We are delighted to have received this honor from the Business Marketing Association."

"It's truly an honor to receive an Award of Excellence for the All-Access Pass," said Colin Holland, Content Director, UBM Electronics.   "We are constantly focused on creating an extraordinary experience for our event attendees.  The All-Access Pass allows us to offer a digital show guide, a conference bag, content management and networking tools in an offering that can be accessed anytime and at any place."

UBM Studios and UBM Electronics have also won a min's Best of the Web Award in the Tablet App -- Paid -- Interactive category and received third place in the Business Marketing Association of New York ACE award in the Mobile Marketing category for the All-Access Conference Pass application for ARM TechCon™.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or [email protected]. 

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About UBM Studios (www.ubmstudios.com)

UBM Studios is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities connecting the right content to the right audience with the right user interface. UBM Studios is part of UBM Connect – which also includes UBM Canon Media and UBM Medica US, providing marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company. (UBM.L) 

For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.  

SOURCE UBM Studios; UBM Electronics