The Boppy Company Partners With Orla Kiely To Launch Limited Edition Boppy® Pillow

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Feb 24, 2015, 07:30 ET

GOLDEN, Colo., Feb. 24, 2015 /PRNewswire/ -- The Boppy Company, a world leader in award-winning products for mom and baby, is teaming up with fashion designer Orla Kiely to create a limited edition Boppy® Feeding and Infant Support Pillow. Exclusively available at Target and on Target.com, the slipcovered Boppy® Pillow will feature Kiely's signature and timeless leaf pattern.

ORLA KIELY BOPPY PILLOW EXCLUSIVELY AT TARGET

"We are very excited to be working with such a notable and important designer," said Nancy Bartley, CEO, The Boppy Company. "By bringing our two iconic brands together, we've created a classically designed, must-have product for mom and baby."

The Boppy Pillow, known for its versatility, offers support for mom while nursing or bottle feeding and then transitions to a support pillow for baby perfect for propping, tummy time and learning to sit.

Orla Kiely™ for Target originally launched with an exclusive collection of home decor products, however, this is the designer's first foray into baby products at Target. The limited-edition, Orla Kiely Boppy Pillow is currently available at Target and online at Target.com for $42.99. To learn more about the different product offerings and the partnership, visit boppy.com.

About The Boppy Company

Celebrating its 25^th anniversary in 2014, The Boppy Company, LLC makes the award-winning Boppy® Feeding and Infant Support Pillow. This iconic product has received the most votes in American Baby magazine's Best of the Year (Baby Best) contest a record 12 times from 2002 to 2014. Created by mom inventor Susan Brown, the Boppy Pillow has become a "must have" in today's nurseries. The Boppy Company is based in Golden, Colorado, and is dedicated to providing comfortable support for moms and babies. For more information, visit www.boppy.com. The Boppy Company is now a part of The Artsana Group, makers of Chicco® branded infant products. Learn more at www.artsana.com and www.chiccousa.com.

About Orla Kiely

Founded in 1995, the Orla Kiely brand has become synonymous with creative and inspirational design. With quality and functionality at its core this creative world is driven by Orla's passion for pattern and colour while referencing the mid-century modernist era.

Contact:
The Boppy Company
Mimi Wogtech
[email protected]

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SOURCE The Boppy Company